The rise of visual culture and the role of images in shaping contemporary thought and global society has been a constant since the end of the last century. Called “Iconic turn” in the field of philosophy of perception and image theory, this process has captured increasing attention in diverse academic fields, even in disciplines such as architecture where the role of images has not always been well considered. There is no doubt, however, that the visual nature of architecture makes the image essential in its conception, representation or perception. Within this relationship between architecture and image can be noted a recent change: a progressive attention toward realism as an alternative to an arbitrariness of form whose main consequence has been an uncritical use of images by architects and their consumption by society. The visual nature of some of the most influential works of the British architects Sergison Bates and Tony Fretton are exemplary for this purpose, aware of the importance of images in the shaping of everyday life and in the architectural narratives of the real. These works, in turn, allow us to explore the reciprocal strengthening that this realism as an attitude in being (architecture) and in looking (photography) has for an architectural practice that feeds on images and engenders them.

中文翻译：

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建筑与当代视觉文化、现实主义的形象与形象的现实主义

自上世纪末以来，视觉文化的兴起和图像在塑造当代思想和全球社会中的作用一直保持不变。这一过程在感知哲学和图像理论领域被称为“标志性转向”，在不同的学术领域引起了越来越多的关注，即使在像建筑这样的学科中，图像的作用并不总是得到很好的考虑。然而，毫无疑问，建筑的视觉本质使得图像在其概念、表现或感知中必不可少。在建筑与图像之间的这种关系中，可以注意到最近的变化：对现实主义的逐渐关注，以替代任意形式的形式，其主要后果是建筑师对图像的不加批判地使用以及社会对图像的消费。英国建筑师塞尔吉森·贝茨和托尼·弗雷顿的一些最有影响力的作品的视觉本质就是为此目的的典范，他们意识到图像在塑造日常生活和真实建筑叙事中的重要性。反过来，这些作品让我们能够探索这种现实主义作为一种存在（建筑）和观看（摄影）的态度对一种以图像为食并产生图像的建筑实践的相互加强。