Abstract

It has been argued that cultural products (e.g., novels or movies) can be used to develop foresight or prototypes. The rationale is that cultural products not only reflect changes in the business environment but also contribute to these changes by diffusion. Therefore, cultural products are arguably valuable. However, compared to other design thinking tools such as ethnographic research, interviews or focus groups, cultural products are less prevalent. This article, which is based on an empirical study of 302 design thinkers from 2018, explores the extent to which cultural products are used in design thinking projects. Despite a lower prevalence than other design thinking tools, we find support that cultural products are positively related to the success of design thinking projects. We conclude that although cultural products are used less than other approaches, they have a significant impact. We therefore emphasize the future potential of using cultural products in design thinking.

摘要

有人认为，文化产品（如小说或电影）可用于发展远见或原型。其基本原理是，文化产品不仅反映了商业环境的变化，而且还通过传播促进了这些变化。因此，文化产品可以说是有价值的。然而，与民族志研究、访谈或焦点小组等其他设计思维工具相比，文化产品并不那么普遍。本文基于对 2018 年 302 位设计思想家的实证研究，探讨了文化产品在设计思维项目中的使用程度。尽管与其他设计思维工具相比，流行度较低，但我们发现文化产品与设计思维项目的成功呈正相关。我们得出的结论是，尽管文化产品的使用比其他方法少，但它们具有重大影响。因此，我们强调在设计思维中使用文化产品的未来潜力。