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Empowering Parents to Protect Children during COVID-19 with Message Strategy Based on Efficacy, Threat Levels, and Channel Preferences
Journal of Health Communication ( IF 2.742 ) Pub Date : 2022-01-31 , DOI: 10.1080/10810730.2021.2024628
Sejin Park 1 , Elizabeth Johnson Avery 2
Affiliation  

A national survey (n = 500) was administered in March 2020 at the peak of COVID-19

uncertainty to access parents’ perceived abilities to protect children during the COVID-19 pandemic. Using the threat/efficacy matrix in Witte’s (1992) extended parallel processing model (EPPM), parents’ behavioral intentions to protect children from coronavirus and their perceived COVID-19 knowledge levels are examined based on their positions within the matrix. The results indicated that (1) there is a positive relationship between the perceived threat of COVID-19 to parents and to their children; (2) parents’ behavioral intentions and knowledge levels varied depending on their perceived threat/efficacy levels; (3) perceived threat level was the bigger motivator to use channels for COVID-19 information. Theoretical and practical implications are discussed.



中文翻译:

通过基于功效、威胁级别和渠道偏好的信息策略,授权父母在 COVID-19 期间保护儿童

2020 年 3 月在 COVID-19 高峰期进行了一项全国调查 ( n = 500)

在 COVID-19 大流行期间获取父母保护儿童的感知能力的不确定性。使用 Witte (1992) 扩展并行处理模型 (EPPM) 中的威胁/功效矩阵,根据他们在矩阵中的位置检查父母保护儿童免受冠状病毒感染的行为意图及其感知的 COVID-19 知识水平。结果表明 (1) COVID-19 对父母及其子女的感知威胁之间存在正相关关系;(2) 父母的行为意图和知识水平取决于他们感知到的威胁/效能水平;(3) 感知威胁级别是使用 COVID-19 信息渠道的更大动力。讨论了理论和实践意义。

更新日期:2022-01-31
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