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Stop With the Questions Already! Does Data Quality Suffer for Scales Positioned Near the End of a Lengthy Questionnaire?
Journal of Business and Psychology ( IF 6.604 ) Pub Date : 2022-01-23 , DOI: 10.1007/s10869-021-09787-8
Nathan A. Bowling 1 , Anthony M. Gibson 2 , Justin A. DeSimone 3
Affiliation  

Research questionnaires frequently include dozens—if not hundreds—of self-report items. Lengthy questionnaires, however, are often a necessity. In some cases, they are needed to assess the many variables found in a complex model; in other cases, they are the result of the inclusion of a single lengthy measure. This raises an important question: Do participants provide accurate responses to measures positioned at the end of a lengthy questionnaire? One possibility is that participants experience fatigue during questionnaire completion, leading them to engage in careless responding, and thus compromising the accuracy of their responses. Another possibility is that even the longest research questionnaires are generally too short to evoke participant fatigue. This latter possibility suggests that participants are largely able to maintain their attention while completing most questionnaires. Given the lack of clarity on this issue, we conducted two experiments (Study 1 N = 244; Study 2 N = 461) in which we randomly assigned each participant to complete a block of target scales at either the beginning or the end of a lengthy (> 300-item) questionnaire. Each participant also recruited an informant who provided reports of the participant’s personality, attitudes, and behaviors. These informant data allowed us to examine the effects of the experimental manipulation on the target scales’ convergent and criterion-related validity. The findings of both studies indicated that the target scales performed similarly across the two conditions. Given the ubiquity of lengthy questionnaires, these findings have far-reaching practical implications.



中文翻译:

已经停止了问题!放置在冗长问卷末尾附近的量表是否会影响数据质量?

研究问卷通常包括数十个(如果不是数百个)自我报告项目。然而,冗长的问卷调查通常是必要的。在某些情况下,他们需要评估复杂模型中的许多变量;在其他情况下,它们是包含单一冗长措施的结果。这就提出了一个重要的问题:参与者是否对位于冗长问卷末尾的措施提供了准确的回答?一种可能是参与者在完成问卷时感到疲劳,导致他们做出粗心的回答,从而影响了他们回答的准确性。另一种可能性是,即使是最长的研究问卷通常也太短而不会引起参与者的疲劳。后一种可能性表明参与者在完成大多数问卷调查时基本上能够保持注意力。鉴于在这个问题上缺乏明确性,我们进行了两个实验(研究 1N = 244; 研究 2 N = 461),其中我们随机分配每个参与者在冗长(> 300 项)问卷的开始或结束时完成一组目标量表。每个参与者还招募了一名线人,该线人提供参与者的个性、态度和行为的报告。这些知情数据使我们能够检查实验操作对目标量表的收敛和标准相关效度的影响。两项研究的结果表明,目标量表在两种情况下的表现相似。鉴于冗长的问卷无处不在,这些发现具有深远的实际意义。

更新日期:2022-01-23
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