ABSTRACT

Since the economic recovery heavily depends on the population attaining herd immunity against the virus through the vaccination programme, understanding the factors that improve people’s intentions to get vaccinated against COVID-19 is critically important for the hospitality and tourism industry. This research investigates whether travel desire can moderate the relationship between attitude toward COVID-19 vaccines and COVID-19 vaccination intentions. The proposed model was tested utilizing two sets of data collected from a total of 1,341 adults. The results of the study show that subjective norms and perceived risk are strong predictors of attitude toward COVID-19 vaccines. The effects of subjective norms and perceived vaccination risk on COVID-19 vaccination intentions are partially mediated by attitude toward COVID-19 vaccines. The findings show that the higher the travel desire individuals have, the stronger the effects of their attitude toward COVID-19 vaccines on COVID-19 vaccination intentions are.

摘要

由于经济复苏在很大程度上取决于人口通过疫苗接种计划获得对病毒的群体免疫，因此了解提高人们接种 COVID-19 疫苗意愿的因素对于酒店和旅游业至关重要。这项研究调查了旅行欲望是否可以调节对 COVID-19 疫苗的态度与 COVID-19 疫苗接种意图之间的关系。使用从总共 1,341 名成年人收集的两组数据对所提出的模型进行了测试。研究结果表明，主观规范和感知风险是对 COVID-19 疫苗态度的有力预测因素。主观规范和感知的疫苗接种风险对 COVID-19 疫苗接种意图的影响部分是由对 COVID-19 疫苗的态度所调节的。