Smart destinations have emerged as a means of integrating physical and technological infrastructure to create seamless experiences for tourists and to improve the quality of life for residents. However, the operationalization of the smart destination concept, and especially the roles and functions of Destination Marketing Organizations (DMOs), remain poorly understood. This study uses interviews with experts in destination marketing, place management and technology, alongside analysis of Destination Marketing Systems (DMSs) to identify how DMOs can lead and facilitate the development and effective governance of smart innovations. The data are used to examine several key themes including: the potential for a ‘smart vision’ of the destination; the contributions of DMO leadership in smart destination strategies; the functions and utility of DMSs; the involvement of key destination stakeholders; and the supporting pillars of information technology infrastructure, sustainability, livability, and governance as the foundations for smart destination development. The article concludes by providing a conceptual framework that can help to comprehend and evaluate both the components of smart destinations and the roles of DMOs in their implementation and management.

智能目的地已经成为整合物理和技术基础设施的一种手段，为游客创造无缝体验并提高居民的生活质量。然而，智能目的地概念的实施，尤其是目的地营销组织 (DMO) 的角色和功能，仍然知之甚少。本研究通过对目的地营销、场所管理和技术专家的采访，以及对目的地营销系统 (DMS) 的分析，以确定 DMO 如何领导和促进智能创新的发展和有效治理。这些数据用于检查几个关键主题，包括：目的地“智能愿景”的潜力；DMO 领导在智能目的地战略中的贡献；DMS的功能和效用；主要目的地利益相关者的参与；信息技术基础设施、可持续性、宜居性和治理的支撑支柱是智慧目的地发展的基础。本文最后提供了一个概念框架，可以帮助理解和评估智能目的地的组成部分以及 DMO 在其实施和管理中的作用。