Lower costs and stop-go policy around 2012 created two distinct groups of households with solar photovoltaics (PVs) in Denmark – a large group of early adopters (annually metered), and a smaller group of later adopters (hourly/real-time metered).

This paper analyses these groups to characterize Danish PVs prosumer households and identify why they bought PVs.

A comparison of a full population of 73,974 Danish household PVs owners (registered as of 2015) with other households shows that adopters tended to have higher incomes, be older, live in rural areas, have newer houses, and use individual heating (e.g. heat pumps). Moreover, the registered owners of PVs tended to be technically educated men.

A 2018 survey of 2505 PVs owners indicates that later adopters were slightly more inspired by peers, whereas early adopters were more inspired by news articles and sales drives. Moreover, independence, financial gains, and displaying proenvironmental action are identified as motivations to adopt PVs.

This paper concludes that technically educated men seem to dominate the decisionmaking process and that Danish energy prosumers seem to share (more or less) the same characteristics and motivations as PVs adopters in other contexts despite the distinct diffusion pattern in Denmark.

2012 年左右的低成本和停止政策在丹麦创造了两组不同的太阳能光伏 (PV) 家庭——一大群早期采用者（每年计量），以及一小群后来采用者（每小时/实时计量） .

本文分析了这些群体，以表征丹麦 PV 的专业消费者家庭，并确定他们购买 PV 的原因。

将 73,974 名丹麦家庭光伏拥有者（截至 2015 年注册）与其他家庭的全部人口进行比较表明，采用者的收入往往更高，年龄更大，居住在农村地区，拥有较新的房屋，并使用单独的供暖系统（例如热泵） ）。此外，PV 的注册所有者往往是受过技术教育的男性。

2018 年对 2505 名 PV 所有者的调查表明，后来的采用者受到同行的启发略多，而早期采用者则更多地受到新闻文章和销售驱动的启发。此外，独立性、经济收益和展示环保行动被确定为采用 PV 的动机。

本文得出的结论是，受过技术教育的男性似乎在决策过程中占主导地位，尽管丹麦的扩散模式不同，但丹麦能源生产者似乎与其他环境中的光伏采用者（或多或少）具有相同的特征和动机。