Virtual reality (VR) has widely been implemented in a variety of industries, with immersive storytelling now gaining popularity in the field of journalism. In this regard, there are many important questions about which direction modern journalism should take as a whole. To test the feasibility of immersive storytelling, this study developed a cognitive experience model containing paths for presence, flow, credibility, empathy, understanding, and enjoyment. A total of 131 participants were divided into three groups and exposed to either VR, 360-degree videos, or two-dimensional (2D) videos, then asked to rate their experiences. With the exception of understanding, results showed that the VR and 360-degree videos were more highly evaluated in each path when compared with 2D videos. In this case, technical attributes did not greatly affect the study variables. However, presence played a vital role in news promotion, while flow was positively affected by presence; flow also affected other variables when combined with presence. Finally, a structural equation model was tested and the weights of the different influences on the enjoyment impact were presented. In sum, this study found that immersive storytelling improved both presence, flow, and credibility, which jointly and positively affected enjoyment. Understanding negatively affected enjoyment. Empathy had little effect on enjoyment in the model.

中文翻译：

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虚拟现实叙事背景下的存在与流动：是什么影响了虚拟环境中的享受？

虚拟现实 (VR) 已在各行各业广泛实施，身临其境的讲故事现在在新闻领域越来越受欢迎。在这方面，关于现代新闻作为一个整体应该向哪个方向发展，存在许多重要的问题。为了测试沉浸式讲故事的可行性，本研究开发了一个认知体验模型，其中包含存在、流动、可信度、同理心、理解和享受的路径。共有 131 名参与者被分成三组，分别观看 VR、360 度视频或二维 (2D) 视频，然后要求对他们的体验进行评分。除了理解之外，结果表明，与 2D 视频相比，VR 和 360 度视频在每个路径中的评价更高。在这种情况下，技术属性对研究变量没有太大影响。但是，出席率在新闻推广中起着至关重要的作用，而流量则受到出席率的正向影响；当与存在相结合时，流量也会影响其他变量。最后，对结构方程模型进行了测试，并给出了不同影响对享受影响的权重。总而言之，这项研究发现，身临其境的讲故事提高了存在感、流动性和可信度，这共同和积极地影响了享受。了解负面影响的享受。同理心对模型中的享受几乎没有影响。对结构方程模型进行了测试，并给出了不同影响对享受影响的权重。总而言之，这项研究发现，身临其境的讲故事提高了存在感、流动性和可信度，这共同和积极地影响了享受。了解负面影响的享受。同理心对模型中的享受几乎没有影响。对结构方程模型进行了测试，并给出了不同影响对享受影响的权重。总而言之，这项研究发现，身临其境的讲故事提高了存在感、流动性和可信度，这共同和积极地影响了享受。了解负面影响的享受。同理心对模型中的享受几乎没有影响。