Purpose

The purpose of this study is to review and understand the dimensionality of hypercompetition, factors causing a hypercompetitive environment and the consequences of hypercompetition on markets. Thereby, the purpose of the study is to cover the main contributors in the research field of hypercompetition and explore their findings and different views on hypercompetition.

Design/methodology/approach

Systematically review 131 conceptual and empirical studies published or presented at a conference in the past 25 years, with the focus on the definitions, causes and consequences (or presumed effects) of hypercompetition. In the paper, I follow the well-known systematic literature review method by Tranfield et al. (2003).

Findings

The contribution of the study is to advance the knowledge of researchers and managers, in such a way that it becomes easier for them to select relevant variables to measure hypercompetition and identify strategies for gaining temporary competitive advantages in hypercompetitive environments. The construct of hypercompetition required a consolidation of commonalities in the definitions and characteristics used by scholars, to ensure that proper assumptions and variables are being used to measure hypercompetition in future research. Several ways to measure the effects of hypercompetition on firms, industries and individuals have been proposed, but the field still lacks of a clear definition on how to directly measure the construct.

Practical implications

In this paper, I highlight three managerial implications of hypercompetition as follows: action-based strategy, the determinants of hypercompetition and the importance for managers of accurately establishing their firm’s competitive situation.

Originality/value

Previous reviews in the area have either focussed on specific components or effects of hypercompetition. The present study collectively takes into consideration the definitions, causes and consequences of hypercompetition on firms, industries and individuals. The contribution of the paper is to indicate future opportunities and challenges within research on hypercompetition.

中文翻译：

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超级竞争：未来研究的回顾和议程

目的

本研究的目的是审查和理解超级竞争的维度、导致超级竞争环境的因素以及超级竞争对市场的影响。因此，本研究的目的是涵盖超级竞争研究领域的主要贡献者，并探讨他们的发现和对超级竞争的不同看法。

设计/方法/方法

系统地审查过去 25 年在会议上发表或发表的 131 项概念和实证研究，重点是超级竞争的定义、原因和后果（或假定的影响）。在论文中，我遵循了 Tranfield等人著名的系统文献综述方法。(2003)。

发现

该研究的贡献是提高研究人员和管理人员的知识，使他们更容易选择相关变量来衡量超级竞争并确定在超级竞争环境中获得临时竞争优势的策略。超级竞争的构建需要整合学者使用的定义和特征的共性，以确保在未来的研究中使用适当的假设和变量来衡量超级竞争。已经提出了几种衡量超级竞争对公司、行业和个人的影响的方法，但该领域仍然缺乏关于如何直接衡量结构的明确定义。

实际影响

在本文中，我强调了超级竞争对管理的三个影响：基于行动的战略、超级竞争的决定因素以及管理者准确建立公司竞争状况的重要性。

原创性/价值

该领域以前的评论要么侧重于超级竞争的特定组成部分或影响。本研究综合考虑了超级竞争对公司、行业和个人的定义、原因和后果。该论文的贡献是指出了超级竞争研究中未来的机遇和挑战。