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Legitimation work in sustainable entrepreneurship: Sustainability ventures’ journey towards the establishment of major partnerships
International Small Business Journal: Researching Entrepreneurship ( IF 6.413 ) Pub Date : 2021-12-22 , DOI: 10.1177/02662426211056799
Andra Riandita 1 , Anders Broström 2 , Andreas Feldmann 2 , Raffaella Cagliano 3
Affiliation  

Sustainable entrepreneurship, that is, venturing with the aim of contributing to a shift of practices towards environmental and social sustainability, is an increasingly prominent phenomenon. This article investigates how sustainability ventures orient between dual – commercial and environmental – logics when conducting the legitimation work necessary to secure their first major partnership with an incumbent firm. Specifically, we study multiple cases of partnerships on food waste reduction. This setting is characterised by limited tension between the two logics, which implies that ventures are not forced into hybridity. We find some indications that ventures are able to draw on both types of logic to legitimate their ventures. However, the dominant pattern is that sustainability ventures tend to orient their legitimation work around a salient founding logic. Our analysis suggests that this pattern can be attributed partly to organisational imprinting, but also to legitimation work in this context being inherently logic-specific to a significant degree. This seems to be particularly true for ventures with a salient environmental logic.



中文翻译:

可持续创业中的合法化工作:可持续发展企业建立主要伙伴关系的旅程

可持续企业家精神,即旨在促进实践向环境和社会可持续性转变的冒险,是一个日益突出的现象。本文研究了可持续性企业在进行必要的合法化工作以确保与现有公司的第一次主要合作伙伴关系时如何在商业和环境双重逻辑之间定位。具体来说,我们研究了多个减少食物浪费的合作案例。这种设置的特点是两种逻辑之间的紧张关系有限,这意味着企业不会被迫混合。我们发现一些迹象表明,企业能够利用这两种逻辑来使他们的企业合法化。然而,主导模式是可持续发展企业倾向于围绕一个突出的创始逻辑来定位其合法性工作。我们的分析表明,这种模式可以部分归因于组织印记,但也可以归因于这种背景下的合法化工作在很大程度上具有内在的逻辑特异性。对于具有突出环境逻辑的企业来说,这似乎尤其如此。

更新日期:2021-12-22
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