ABSTRACT

Websites, as an internet product, provide us with a multimedia content: they combine written text, images, audio, video, and hyperlinks. The purpose of this study is to gain insight into the ways content is organised through design and the semiotic resources that are actually put to use by the European research groups in their homepages as a means of facilitating visibility of their work. The study comprises a corpus of 10 homepages from Horizon 2020 research projects. I draw on Systemic Functional Linguistics−Multimodal Discourse Analysis (SFL−MDA) The analysis takes two analytical layers, going from the study of the homepage as a multimodal ensemble in order to identify the semiotic resources at work, and then carry out a cluster analysis to describe layout, which builds up visibility through the textual organisation of content.

摘要

网站作为一种互联网产品，为我们提供了多媒体内容：它们结合了文字、图像、音频、视频和超链接。本研究的目的是深入了解通过设计组织内容的方式以及欧洲研究小组在其主页上实际使用的符号资源，作为促进其工作可见性的一种手段。该研究包括来自地平线 2020 研究项目的 10 个主页的语料库。我借鉴了 Systemic Functional Linguistics-Multimodal Discourse Analysis (SFL-MDA) 该分析采用两个分析层，从作为多模态集合的主页的研究出发，以识别工作中的符号学资源，然后进行聚类分析描述布局，它通过内容的文本组织来建立可见性。