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Understanding mobile users' information adoption behaviour: an extension of the information adoption model
Journal of Enterprise Information Management ( IF 5.661 ) Pub Date : 2021-12-13 , DOI: 10.1108/jeim-04-2020-0129
Abdulaziz Elwalda 1 , İsmail Erkan 2 , Mushfiqur Rahman 3 , Deniz Zeren 4
Affiliation  

Purpose

Mobile messaging applications (MMAs) have surpassed top social media platforms. Recent and rapid use of MMAs has made it extremely difficult to ignore the existence of customer-to-customer (C2C) mobile information. This study, therefore, aims to expand the knowledge of customers' adoption behaviour of such information.

Design/methodology/approach

Through applying and utilizing social support theory (SST) and the information adoption model (IAM), this study introduces a holistic theoretical model, explaining customers' adoption of information derived from MMAs and exploring the antecedents of IAM. Based on the data collected from 305 UK MMA users, this study empirically tests the research model using structural equation modelling estimation.

Findings

The results of this study reveal that social support is a key antecedent of information quality and credibility and support IAM in terms of its ability to explain MMAs' information adoption.

Practical implications

The insights are valuable for businesses and marketers to understand customers' mobile communications and be socially support-oriented while developing marketing communication strategies.

Originality/value

The study integrates SST and IAM to improve the understanding of customers' information adoption behaviour. It is the first attempt that establishes that social support is a key antecedent of IAM.



中文翻译:

了解移动用户的信息采纳行为:信息采纳模型的扩展

目的

移动消息应用程序 (MMA) 已经超越了顶级社交媒体平台。MMA 最近的快速使用使得人们很难忽视客户对客户 (C2C) 移动信息的存在。因此,本研究旨在扩展客户对此类信息的采用行为的知识。

设计/方法/途径

通过应用和利用社会支持理论 (SST) 和信息采纳模型 (IAM),本研究引入了一个整体理论模型,解释了客户采纳来自 MMA 的信息并探索了 IAM 的前因。基于从 305 个英国 MMA 用户收集的数据,本研究使用结构方程模型估计对研究模型进行了实证检验。

发现

这项研究的结果表明,社会支持是信息质量和可信度的关键先决条件,并支持 IAM 解释 MMA 信息采用的能力。

实际影响

这些见解对于企业和营销人员了解客户的移动通信并在制定营销传播策略时以社会支持为导向非常有价值。

原创性/价值

该研究整合了 SST 和 IAM,以提高对客户信息采用行为的理解。这是首次尝试确定社会支持是 IAM 的关键先决条件。

更新日期:2021-12-13
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