Purpose

By using the lens of knowledge-based view (KBV) and focusing on individual loci of knowledge, the present study addresses whether marketing knowledge management (MKM) is rooted in individual dynamic capabilities (DCs) and consequently whether it has a close relationship with the three main DCs, namely, the ability to solve a problem (substantive capability); the adaptation to rapid changes (adaptative capability); and the ability to change the way individuals solve problems (change capability).

Design/methodology/approach

The present study aimed to examine the effects of MKM (the quantitative variable) on DCs (the quantitative variables). Drawing on the relevant literatures, the researchers have developed a model that defines the subjects of the empirical test. To do this, the authors opted for a hypothetico-deductive approach, which is commonly used in quantitative studies. The empirical analysis involved a linear regression and a sample of 105 managers of Italian companies operating in the knowledge intensive sector.

Findings

Substantive, adaptive and change capabilities were all positively correlated with MKM. The results indicate the significant need for individual DCs to improve business performance in terms of creativity, innovation, and flexibility in response to market changes.

Originality/value

The authors show that individual MKM has a strong relationship with individual DCs when the employees have the capacity to solve problems, adapt, and change. In turn, managers are strategically creative and imagine future possibilities in the international marketing sphere. This includes procedures and routines to learn in local markets. The study also stresses the fact that individuals represent the primary loci of knowledge.

中文翻译：

---

构建国际营销知识管理的动态能力

目的

本研究以知识为基础的观点 (KBV) 为视角，关注个体的知识位点，探讨营销知识管理 (MKM) 是否植根于个体动态能力 (DC) 以及是否与三个主要DC，即解决问题的能力（实质性能力）；适应快速变化（适应能力）；以及改变个人解决问题方式的能力（改变能力）。

设计/方法/方法

本研究旨在检查 MKM（定量变量）对 DC（定量变量）的影响。参考相关文献，研究人员开发了一个模型来定义实证测试的主题。为此，作者选择了一种常用于定量研究的假设演绎法。实证分析涉及线性回归和 105 名在知识密集型行业经营的意大利公司经理的样本。

发现

实质性、适应和改变能力都与MKM呈正相关。结果表明，各个数据中心迫切需要在创造力、创新和灵活性方面提高业务绩效，以应对市场变化。

原创性/价值

作者表明，当员工有能力解决问题、适应和改变时，个体 MKM 与个体 DC 之间有很强的关系。反过来，经理们在战略上具有创造性，并在国际营销领域想象未来的可能性。这包括在当地市场学习的程序和惯例。该研究还强调了个人代表知识的主要场所这一事实。