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Probing the Effects of Normative Beliefs, Attitude Strength, and Attitude Certainty on Opinion Expression Behavior
Communication Studies Pub Date : 2021-12-07 , DOI: 10.1080/10510974.2021.2011350
David M. Keating 1 , Evan K. Perrault 2 , Seth P. McCullock 2
Affiliation  

ABSTRACT

The reported study investigated the effects of normative factors and metacognitions on opinion expression behavior. It sought to add to the knowledge base by probing the extent to which they operate additively or non-additively. Participants were placed in an online opinion environment and given the choice about whether and how to express something. Perceived minority opinion status, trait-like fear of social isolation, situationally-dependent beliefs about the sanctions one would receive for expressing something, attitude strength, and attitude certainty were measured. The results failed to support a non-additive effect. Rather, three normative factors independently predicted whether participants commented, and attitude certainty solely predicted the directness of participants’ expressions. We speculate that normative beliefs may contribute to participants’ decisions about whether to express something, and metacognitions may contribute to the form of those expressions.



中文翻译:

探讨规范信念、态度强度和态度确定性对意见表达行为的影响

摘要

报告的研究调查了规范因素和元认知对意见表达行为的影响。它试图通过探究它们以加法或非加法方式运行的程度来增加知识库。参与者被置于在线意见环境中,并可以选择是否以及如何表达某事。测量了感知到的少数意见地位、对社会孤立的恐惧、对表达某事会受到制裁的情境依赖信念、态度强度和态度确定性。结果不支持非加性效应。相反,三个规范因素独立预测参与者是否发表评论,态度确定性仅预测参与者表达的直接性。是否表达某事,元认知可能有助于这些表达的形式

更新日期:2022-01-25
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