Editors are under increasing pressure to ensure that the journals’ science is accessible to the broadest possible audience to widen their reach and impact. Using social media broadens the range beyond the usual specialist audiences. In this opinion piece from our author group, we aimed to define these roles and best practices for journal social media editors.

A journal’s social media editor is a person in charge of a journal’s social media content and determines active engagement and dissemination strategies.¹ They extend the traditional role of journal editors through dynamic social media platforms. Some of the primary responsibilities of social media editors are to distill original research papers, review papers, and guidelines/consensus statements into digestible summaries that highlight the key findings. They also implement strategies for digital interaction and dialogue around publications. While there are many social media platforms, Twitter has emerged as the most popular social media tool for cardiology journals. Tweets, or short 280-character messages (often accompanied by media such as figures, tables, or videos), are the currency of Twitter.

Curating social media content for a journal promotes education. A higher number of tweets by journals and journal editor in chiefs correlates with a higher Altmetric score and the number of tweets by journal associates with impact factor.² Social media editors of journals can help accelerate information dissemination and adoption of best practices and spur innovation. Journals need a presence on social media because sharing the value of published research with the public is critically important to ensure that scientific advances are recognized.

Social media editors work in conjunction with their respective journal or society staff to generate online content. Some of their specific responsibilities include education, facilitation of conversation, research, advocacy, and branding (Figure 1).

Figure 1. Social media editors’ roles and responsibilities.

Creating new online content and tweets on the article to disseminate is one of a social media editor’s critical responsibilities. The tweets with the best content have the most influence because they generate more attention by getting more retweets and likes. Each article has a story to be told, its salient components distilled into a bite-size statement by social media editors. They also review reports and compose online content de novo or edit author-composed contents.

Social media editors disseminate journal contents most engagingly by using effective social media strategies. Cardiovascular journals such as JACC, the European Heart Journal, and Circulation practice tagging, whereby a Twitter user’s handle is associated with a social media post to spotlight the article. These journals limit tags to the study’s authors, the authorship organization, and the social media editor. Limiting the tags not only maintains and prioritizes editorial integrity but also avoids the bias toward specific individuals. Other journals have taken an approach that aims to achieve the most significant social media attention by tagging profiles with a high following to increase engagement by criteria determined by the social media editorial team. Hashtags (#Topic) introduce topic headings and groupings to organize and quickly find specific information. For example, the most popular cardiology hashtag is #CardioTwitter, which refers to Tweets of interest to cardiologists. By cross-promoting sister social media profiles and using multiple hashtags, more people see the posts, which is in line with the overall goal of enhancing engagement and dissemination. Social media editors can also link prior articles relevant to the tweeted article, strengthening the journal’s brand and promoting citation of journal articles.

Images are an essential part of social media postings. Making visual graphics results in a >2.5-fold increase in article dissemination.³ Therefore, creating graphical abstracts has become one of the essential responsibilities of cardiology journals’ social media editors.

More journals create podcasts to enhance engagement, for example, podcasts by JCCT, JASE, and Circulation. Creating podcasts is one of the responsibilities of Social media editors and is done in collaboration with the authors and other editorial staff.⁴

A recent editorial published in Circulation: Cardiovascular Quality and Outcomes discussed Twitter’s utility as a medium for debate and postpublication critical analysis of scientific research. Prominent examples of cardiology social media debates include ORBITA (Objective Randomised Blinded Investigation With Optimal Medical Therapy of Angioplasty in Stable Angina) and ISCHEMIA (International Study of Comparative Health Effectiveness With Medical and Invasive Approaches) trials.⁵ The social media editor disseminates journal articles that ensure high-quality work and can engage in scientific debates that may ensue as discussions promote engagement.

Twitter tutorials or Tweetorials string together multiple postings on an article that delves deeper into that particular topic. Social media editors create these in collaboration with the authors. They aim to provide a quick and visual summary of the article’s key points and research or clinical pearls. Depending on the topic’s importance, Tweetorials might focus on the published article only or include a more extensive literature review and other publications from that journal. Tweetorials are becoming more and more popular, and they appear to have a significant effect on increasing the readership of the publications. Journals are also increasingly using polls and quizzes to increase engagement and readership of published case reports.

Hosting Twitter-based journal clubs such as #ASEchoJC (JASE) and #OutcomesJC (Circulation: Cardiovascular Quality and Outcomes) is an opportunity to engage with one’s audience in real time where Twitter users can participate in a live discussion connected by a specific hashtag like #echofirst. Scheduling quarterly Twitter Journal Clubs on specific topics boosts the journal’s visibility.⁶ Hosting impromptu Twitter chats gives an in-depth review of subject matters related to a journal article. The social media editors may also help reach out to and involve trainees in the journal.

Mission guided Tweetership is one of the most effective tools for advocacy. Social media editors also influence health behavior changes. Social media has been outspoken on many social determinants of health and health advocacy. For instance, social media has been integral to initiatives such as #BlackLivesMatter, #HealthEquity, and many other health-related social issues. All medical societies and their journals promote health equity and advocacy through policies and legislations, and the social media journal editors play a crucial role in making sure the message is appropriate and in line with the journals’ mission and policies (Figure 2).

Figure 2. Social media editors’ best practices do’s and don’ts.

The journal social media editor often works with nonphysician journal staff who may help manage the journal’s editorial accounts. The social media editor coordinates and executes social media activities such as creating and posting the tweets/content, creating new online content for online journal clubs, or creating Tweetorials on articles from the journal.

Being responsive to others is a critical part of every successful journal social media editor’s strategy. Rapport can be quickly built by sharing and supporting the article’s content (eg, likes and retweets) and tagging authors (on Twitter, sometimes this is referred to as an HT or hat tip). An understanding of social media metrics is an important aspect of being an effective social media editor since trends over time can identify when users are most likely to interact with content.⁷ The social media editor must distill these data to determine which strategies are the most effective and which should be abandoned. Utilizing Symplur to determine the best metrics for quantifying social media activities will expand their roles. This iterative review allows social media editors to improve the journal’s social media presence and audience engagement.

For cardiology journals, the role of social media editor is relatively new. Therefore, there are current challenges and room for improvement, especially in light of the changing dynamics of digital scientific publishing.⁸ Some of the challenges include the lack of financial compensation for performing journals’ social media activities, lower visibility for the work required behind the scenes, increasing pressure to produce more content, working in an unregulated space, lack of standardization, and correctly interpreting disseminating the research articles. As discussed in this article, this role requires the dedication of significant time and effort. Some social media editors are early-career physicians/scientists, and allowing them to receive academic credit will expand upon the traditional editorial responsibilities and advance these editors’ academic career.⁹

None.

None.

The opinions expressed in this article are not necessarily those of the editors or of the American Heart Association.

For Sources of Funding and Disclosures, see page 1122.

编辑们面临着越来越大的压力，以确保尽可能广泛的受众能够接触到期刊的科学知识，以扩大其影响力。使用社交媒体扩大了通常的专业受众之外的范围。在我们作者小组的这篇评论文章中，我们旨在为期刊社交媒体编辑定义这些角色和最佳实践。

期刊的社交媒体编辑是期刊社交媒体内容的负责人，负责确定积极参与和传播策略。¹他们通过动态社交媒体平台扩展期刊编辑的传统角色。社交媒体编辑的一些主要职责是将原始研究论文、评论论文和指南/共识声明提炼成易于理解的摘要，突出关键发现。他们还实施围绕出版物进行数字互动和对话的战略。尽管有许多社交媒体平台，但 Twitter 已成为心脏病学期刊最受欢迎的社交媒体工具。推文或 280 个字符的简短消息（通常伴随着数字、表格或视频等媒体）是 Twitter 的货币。

为期刊策划社交媒体内容可促进教育。期刊和期刊主编的推文数量越多，Altmetric 得分越高，期刊同事的推文数量越多，影响因子越高。²期刊的社交媒体编辑可以帮助加速信息传播和最佳实践的采用并刺激创新。期刊需要出现在社交媒体上，因为与公众分享已发表研究的价值对于确保科学进步得到认可至关重要。

社交媒体编辑与各自的期刊或社会工作人员合作，生成在线内容。他们的一些具体职责包括教育、促进对话、研究、宣传和品牌推广（图 1）。

图 1. 社交媒体编辑的角色和职责。

在文章上创建新的在线内容和推文以进行传播是社交媒体编辑的重要职责之一。内容最好的推文具有最大的影响力，因为它们通过获得更多的转发和点赞而引起更多关注。每篇文章都有一个故事要讲，社交媒体编辑将其重要组成部分提炼成一个简短的声明。他们还审查报告并从头撰写在线内容或编辑作者撰写的内容。

社交媒体编辑通过使用有效的社交媒体策略以最具吸引力的方式传播期刊内容。心血管杂志，如JACC、欧洲心脏杂志和循环练习标记，从而将 Twitter 用户的句柄与社交媒体帖子相关联以突出文章。这些期刊将标签限制为研究作者、作者组织和社交媒体编辑。限制标签不仅可以维护和优先考虑编辑的完整性，还可以避免对特定个人的偏见。其他期刊采取了一种方法，旨在通过标记具有高关注度的个人资料来获得最重要的社交媒体关注，以根据社交媒体编辑团队确定的标准增加参与度。Hashtags (#Topic) 引入主题标题和分组来组织和快速查找特定信息。例如，最受欢迎的心脏病学主题标签是#CardioTwitter，它指的是心脏病专家感兴趣的推文。通过交叉推广姐妹社交媒体资料并使用多个标签，更多人看到帖子，这符合提高参与度和传播的总体目标。社交媒体编辑还可以链接与推文文章相关的先前文章，加强期刊的品牌并促进期刊文章的引用。

图片是社交媒体帖子的重要组成部分。制作视觉图形可使文章传播增加 2.5 倍以上。³因此，创建图形摘要已成为心脏病学期刊社交媒体编辑的基本职责之一。

更多期刊创建播客以提高参与度，例如JCCT、JASE和Circulation 的播客。创建播客是社交媒体编辑的职责之一，是与作者和其他编辑人员合作完成的。⁴

最近发表在Circulation: Cardiovascular Quality and Outcomes上的一篇社论讨论了 Twitter 作为辩论和发表后科学研究批判性分析的媒介的效用。心脏病学社交媒体辩论的突出例子包括 ORBITA（稳定型心绞痛血管成形术最佳医学治疗的客观随机盲法调查）和 ISCHEMIA（医学和侵入性方法比较健康有效性的国际研究）试验。⁵社交媒体编辑传播期刊文章，以确保高质量的工作，并可以参与可能随着讨论促进参与而发生的科学辩论。

Twitter 教程或推文将一篇文章中的多个帖子串在一起，以深入研究该特定主题。社交媒体编辑与作者合作创建这些。它们旨在提供文章关键点和研究或临床珍珠的快速和直观的摘要。根据主题的重要性，Tweetorials 可能只关注已发表的文章，或者包括更广泛的文献综述和该期刊的其他出版物。推文正变得越来越流行，它们似乎对增加出版物的读者群产生了重大影响。期刊也越来越多地使用民意调查和测验来增加已发表病例报告的参与度和读者群。

举办基于 Twitter 的期刊俱乐部，例如 #ASEchoJC ( JASE ) 和 #OutcomesJC ( Circulation: Cardiovascular Quality and Outcomes ) 是一个与观众实时互动的机会，其中 Twitter 用户可以参与由特定主题标签连接的实时讨论，例如#回声优先。就特定主题安排季度 Twitter 期刊俱乐部可提高期刊的知名度。⁶主持即兴的 Twitter 聊天可以深入审查与期刊文章相关的主题。社交媒体编辑也可以帮助接触并让受训者参与该期刊。

以任务为导向的 Tweetership 是最有效的宣传工具之一。社交媒体编辑也会影响健康行为的变化。社交媒体对健康和健康宣传的许多社​​会决定因素直言不讳。例如，社交媒体已成为#BlackLivesMatter、#HealthEquity 和许多其他与健康相关的社会问题等举措不可或缺的一部分。所有医学协会及其期刊都通过政策和立法促进健康公平和宣传，社交媒体期刊编辑在确保信息适当并符合期刊的使命和政策方面发挥着至关重要的作用（图 2）。

图 2. 社交媒体编辑的最佳实践应该做的和不应该做的。

期刊社交媒体编辑经常与非医师期刊工作人员合作，他们可能会帮助管理期刊的编辑帐户。社交媒体编辑协调和执行社交媒体活动，例如创建和发布推文/内容、为在线期刊俱乐部创建新的在线内容或在期刊文章上创建推文。

对他人做出回应是每个成功的期刊社交媒体编辑策略的关键部分。通过分享和支持文章的内容（例如，喜欢和转发）和标记作者（在 Twitter 上，有时这被称为 HT 或帽子提示），可以快速建立融洽的关系。了解社交媒体指标是成为有效社交媒体编辑器的一个重要方面，因为随着时间的推移趋势可以确定用户最有可能与内容交互的时间。⁷社交媒体编辑必须提取这些数据，以确定哪些策略最有效，哪些应该放弃。利用 Symplur 确定量化社交媒体活动的最佳指标将扩大其作用。这种迭代审查允许社交媒体编辑提高期刊的社交媒体存在和受众参与度。

对于心脏病学期刊，社交媒体编辑的角色相对较新。因此，当前存在挑战和改进空间，尤其是考虑到数字科学出版的动态变化。⁸一些挑战包括缺乏执行期刊社交媒体活动的经济补偿、幕后工作的可见度较低、制作更多内容的压力越来越大、在不受监管的空间中工作、缺乏标准化以及正确解释传播研究文章。正如本文所讨论的，这个角色需要投入大量的时间和精力。一些社交媒体编辑是职业早期的医生/科学家，允许他们获得学分将扩展传统的编辑职责并推进这些编辑的学术生涯。⁹

没有任何。

没有任何。

本文中表达的观点不一定是编辑或美国心脏协会的观点。

有关资金来源和披露信息，请参见第 1122 页。