Green behaviour is important for the sustainable development of human beings. The mechanisms of the display and maintenance of this behaviour are, however, vastly unknown. Green behaviour is a complex decision related not only to personal green values but also to the green preference of others in interpersonal interaction. Based on two simulated behaviour experiments, this paper examines the motivation mechanism of social green preferences affecting the "green items" of recipients to manipulate the social green preference level of the game operator. The results found that the subjects who accepted the high social green preference obtained more green motivation and were willing to choose more green behaviours in the subsequent printing tasks; among these subjects, the green internal motivation and the green external motivation both perceive the social green preference and part of the mediating effect between green behaviours. Experiment 2 is based on Experiment 1, manipulating the social status of the social green preference transmitter perceived by the subjects and then revealing the internal mechanism of the social status of the green preference transmitter in the process of perceiving the social green preference and enhancing the green motivation. The results found that in addition to confirming the conclusion of Experiment 1, the social status of the green preference transmitter positively regulates the relationship between the social green preference and green motivation; that is, compared with the low social status of the green preference transmitter, the high social status green proponents will motivate the subjects to have more green motivation. Finally, green management enlightenment is proposed based on the conclusion.

绿色行为对于人类的可持续发展具有重要意义。然而，这种行为的显示和维持机制是非常未知的。绿色行为是一个复杂的决策，不仅与个人绿色价值观有关，而且与人际交往中他人的绿色偏好有关。本文基于两个模拟行为实验，考察了社会绿色偏好影响接受者“绿色物品”以操纵游戏运营者的社会绿色偏好水平的动机机制。结果发现，接受较高社会绿色偏好的受试者获得了更多的绿色动机，并愿意在后续的印刷任务中选择更多的绿色行为；在这些科目中，绿色内在动机和绿色外在动机均感知社会绿色偏好和绿色行为之间的部分中介作用。实验二是在实验一的基础上，通过操纵被试感知的社会绿色偏好传递者的社会地位，进而揭示绿色偏好传递者在感知社会绿色偏好和增强社会绿色偏好过程中社会地位的内在机制。动机。结果发现，除了证实实验1的结论外，绿色偏好传递者的社会地位正向调节社会绿色偏好与绿色动机的关系；也就是说，与绿色偏好传递者的低社会地位相比，社会地位高的绿色拥护者会激发受试者更多的绿色动力。最后，在此基础上提出绿色管理启示。