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Changing impressions in competence-oriented domains: The primacy of morality endures
Journal of Experimental Social Psychology ( IF 3.532 ) Pub Date : 2021-11-09 , DOI: 10.1016/j.jesp.2021.104246
Andrew Luttrell 1 , Simona Sacchi 2 , Marco Brambilla 2
Affiliation  

The Moral Primacy Model proposes that throughout the multiple stages of developing impressions of others, information about the target's morality is more influential than information about their competence or sociability. Would morality continue to exert outsized influence on impressions in the context of a decision for which people view competence as the most important attribute? In three experiments, we used an impression updating paradigm to test how much information about a target's morality versus competence changed perceivers' impressions of a job candidate. Despite several pilot studies in which people said they would prioritize competence over morality when deciding to hire a potential employee, results of the main studies reveal that impressions changed more when people received new information about a target's immorality than about his incompetence. This moral primacy effect held both for global impressions and willingness to hire the target, but direct effects on evaluations of the target as an employee did not consistently emerge. When the new information about the target was positive, we did not reliably observe a moral primacy effect. These findings provide important insight on the generalizability of moral primacy in impression updating.



中文翻译:

以能力为导向的领域中不断变化的印象:道德的首要地位经久不衰

道德至上模型提出,在发展他人印象的多个阶段中,关于目标道德的信息比关于他们的能力或社交能力的信息更有影响力。在人们将能力视为最重要属性的决策背景下,道德是否会继续对印象产生巨大影响?在三个实验中,我们使用印象更新范式来测试有多少关于目标的道德与能力的信息改变了感知者对求职者的印象。尽管在一些试点研究中人们表示在决定雇用潜在员工时他们会优先考虑能力而不是道德,但主要研究的结果表明,当人们收到有关目标的新信息时,印象会发生更大的变化。他的不道德胜过他的无能。这种道德首要效应对于全球印象和雇用目标的意愿都成立,但对目标作为员工的评估的直接影响并未始终如一地出现。当关于目标的新信息是积极的时,我们没有可靠地观察到道德首要效应。这些发现为印象更新中道德优先性的普遍性提供了重要的见解。

更新日期:2021-11-10
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