Physical attractiveness is a heuristic that is often used as an indicator of desirable traits. In two studies (N = 1254), we tested whether facial attractiveness leads to a selective bias in attributing moral character—which is paramount in person perception—over non-moral traits. We argue that because people are motivated to assess socially important traits quickly, these may be the traits that are most strongly biased by physical attractiveness. In Study 1, we found that people attributed more moral traits to attractive than unattractive people, an effect that was stronger than the tendency to attribute positive non-moral traits to attractive (vs. unattractive) people. In Study 2, we conceptually replicated the findings while matching traits on perceived warmth. The findings suggest that the Beauty-is-Good stereotype particularly skews in favor of the attribution of moral traits. As such, physical attractiveness biases the perceptions of others even more fundamentally than previously understood.

身体吸引力是一种启发式方法，通常用作理想特征的指标。在两项研究中（N = 1254），我们测试了面部吸引力是否会导致将道德品质归因于非道德特征的选择性偏见 - 这在个人感知中是最重要的。我们认为，因为人们有动力快速评估社会重要特征，这些特征可能是最受外貌吸引力影响的特征。在研究 1 中，我们发现人们将更多的道德特征归因于有吸引力的人而不是没有吸引力的人，这种影响比将积极的非道德特征归因于有吸引力（与不吸引人）的人的倾向更强。在研究 2 中，我们从概念上复制了这些发现，同时匹配了感知温暖的特征。研究结果表明，美是善的刻板印象特别偏向于道德特征的归因。像这样，