For the forest sector, it is important to produce wood in an efficient and cost-effective way, while at the same time satisfying customer needs. This requires careful management of the wood product supply chain; from the point of production (forest owners) to the intermediates who transform these into intermediate goods and final wood products (forest-based industries), and deliver these goods to the users. Several studies indicate that the wood product supply chain is mostly production-driven (push-strategy), but several scholars call for a more demand-oriented strategy (pull-strategy). It is, however, not always possible to implement a pull strategy. The objective of this paper is to explore to what extent the key actors in the wood supply chain consider developing a pull (or demandoriented) strategy feasible and desirable, drawing on the data of two qualitative research projects. The first project explored push and pull strategies of 30 forest holdings in different countries, using a web-survey. The second project analysed (part of) the Dutch wood supply chain based on interviews with 15 companies throughout this chain. The results clearly show that, although push strategies are dispersed along the supply chain, pull principles were also present in all stages of the chain. These strategies alternate throughout the supply chain, indicating multiple decoupling points. Most key actors in the wood supply chain considered an increase in demand orientation not possible and desirable; some even argued to be in favor of a more production---oriented strategy to avoid, a.o., unsustainable practices. Aspects as trust and innovation were also considered to be more important for supply chain improvement than a more pull-oriented strategy.

对于林业部门而言，重要的是以高效且具有成本效益的方式生产木材，同时满足客户的需求。这需要仔细管理木制品供应链；从生产点（森林所有者）到将这些产品转化为中间产品和最终木材产品（基于森林的工业）并将这些产品交付给用户的中间商。多项研究表明，木制品供应链主要是生产驱动型（push-strategy），但也有一些学者呼吁采取更加以需求为导向的战略（pull-strategy）。然而，并不总是可以实施拉动策略。本文的目的是探讨木材供应链中的主要参与者在多大程度上考虑制定拉动（或以需求为导向）战略可行和可取，利用两个定性研究项目的数据。第一个项目使用网络调查探索了不同国家 30 个森林资产的推拉策略。第二个项目基于对整个供应链中 15 家公司的采访，分析了（部分）荷兰木材供应链。结果清楚地表明，虽然推动策略沿供应链分散，但拉动原则也存在于链的所有阶段。这些策略在整个供应链中交替出现，表明存在多个脱钩点。木材供应链中的大多数主要参与者认为增加需求导向是不可能和可取的；有些人甚至争辩说支持更加以生产为导向的战略，以避免不可持续的做法。