Generativity is a technology’s capability of producing new outputs without input from the originator. Platforms are important technologies that embrace generativity. While the literature generally assumes that generativity arises from platform governance and high-level platform design, we propose that generativity also arises from a platform’s three architectural components: the base, the interface, and the add-ons. Drawing on a case study of the Oracle Cloud Platform, we reveal how generativity emerges through the paradox of stability and flexibility in a platform’s architectural components. Further, standardization navigates this paradox by coordinating the dependencies between stability and flexibility across heterogeneous stakeholders.

生成性是一种无需发起者输入即可产生新输出的技术能力。平台是拥抱生成性的重要技术。虽然文献通常假设生成性源于平台治理和高级平台设计，但我们提出生成性也源于平台的三个架构组件：基础、界面和附加组件。借助 Oracle 云平台的案例研究，我们揭示了生成性如何通过平台架构组件中稳定性和灵活性的悖论而出现。此外，标准化通过协调异构利益相关者之间稳定性和灵活性之间的依赖关系来解决这个悖论。