ABSTRACT

This article analyzes a 2019 poster of Minnesota Representative Ilhan Omar by setting it in the context of political memes. Extending recent work on meme rhetoric, and emphasizing the roll that condensation symbols and emotional appeals play in memetic display, I argue that our understanding of political messages like the Omar poster is enhanced when they are approached as memes. Such an approach considers rhetorical texts as fragments whose appeals are emotional rather than propositional and whose success lies not in winning arguments but in generating reaction and replication.

中文翻译：

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模因、浓缩符号和不断变化的政治修辞格局

摘要

本文将明尼苏达州众议员伊尔汗·奥马尔 (Ilhan Omar) 的 2019 年海报置于政治模因的背景下进行分析。扩展最近关于模因修辞的工作，并强调凝聚符号和情感诉求在模因展示中的作用，我认为当像奥马尔海报这样的政治信息被视为模因时，我们对它们的理解会得到增强。这种方法将修辞文本视为片段，其吸引力是情感而非命题，其成功不在于赢得争论，而在于产生反应和复制。