The aim of the present study is to present a new research model which includes both extrinsic and intrinsic determinants that influence Pokémon-Go robot users’ behavioral intention to patronize hospitality firms that draw visitors with Pokémons. Pokémon-Go Robot uses Augmented Reality technology in this study. Survey data collected from 261 usable questionnaires were tested against the research model using the structural equation modeling approach. The results present that all the proposed variables were found to be critical factors significantly influencing Pokémon-Go robot users’ patronizing intention. The application area of proposed theoretical model is new; very sparse research has been undertaken on exploring Pokémon-Go robot users’ intentions toward visiting hospitality firms attracting guests by virtual monsters. The present study mainly contributes to an understanding of the factors that actually influence Pokémon-Go robot users’ intention to patronize hospitality firms using virtual monsters to boost their sales.

本研究的目的是提出一个新的研究模型，其中包括影响 Pokémon-Go 机器人用户光顾以 Pokémons 吸引游客的酒店公司的行为意图的外在和内在决定因素。Pokémon-Go Robot 在这项研究中使用了增强现实技术。使用结构方程建模方法对从 261 份可用问卷收集的调查数据与研究模型进行了测试。结果表明，所有提出的变量都被发现是显着影响 Pokémon-Go 机器人用户的光顾意愿的关键因素。提出的理论模型的应用领域是新的；关于探索 Pokémon-Go 机器人用户访问通过虚拟怪物吸引客人的酒店公司的意图，已经进行了非常稀疏的研究。本研究主要有助于了解实际影响 Pokémon-Go 机器人用户光顾酒店公司使用虚拟怪物以提高销售额的意图的因素。