This paper identifies advocacy objectives and priorities by non-profit organisations at the conservation-visitation nexus in tourism destinations. Focussing on ecosanctuaries, a type of protected area in New Zealand, it employs a pragmatic qualitative approach using 14 semi-structured interviews with leading actors in and related to the ecosanctuaries as an empirical basis. The Advocacy Strategy Framework is applied during data interpretation. Community involvement through volunteering and visitation, and fundraising emerge as central advocacy objectives of the ecosanctuaries. By determining the advocacy priorities, this paper illustrates the conflicts of interest that the ecosanctuaries, as non-profit organisations, balance and negotiate. It expands existing concepts of non-profit organisations' advocacy strategies by differentiating target audiences for advocacy communication and relevant actions. The paper further demonstrates that volunteers in non-profit organisations are subject to a distinct set of advocacy efforts.

本文确定了非营利组织在旅游目的地的保护-参观关系方面的宣传目标和优先事项。关注生态保护区，新西兰的一种保护区，它采用务实的定性方法，使用 14 次与生态保护区内和与生态保护区相关的主要参与者的半结构化访谈作为实证基础。在数据解释期间应用倡导战略框架。通过志愿服务和探访以及筹款来参与社区活动成为生态保护区的核心宣传目标。通过确定倡导优先事项，本文说明了生态保护区作为非营利组织平衡和协商的利益冲突。它扩展了非营利组织的现有概念 通过区分宣传交流和相关行动的目标受众来制定宣传策略。该论文进一步表明，非营利组织中的志愿者受到一系列独特的倡导工作的影响。