Abstract

SCORE plays an essential role in supporting predominantly new small business entrepreneurs with limited resources. This article shares findings from in-depth interviews with SCORE mentors on how they advised clients on doing market research, their strategies and recommended resources on popular topics, and the perceived challenges their clients faced. Academic librarians can take advantage of opportunities identified in the study to build a robust relationship with SCORE, as well as leveraging SCORE methods and resources in their core reference and instruction work with students.

中文翻译：

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小型企业的市场研究：“现实世界”的视角

摘要

SCORE 在支持资源有限的新兴小企业企业家方面发挥着至关重要的作用。本文分享了对 SCORE 导师的深入访谈结果，内容包括他们如何为客户提供市场研究建议、他们在热门话题上的策略和推荐资源，以及他们的客户面临的感知挑战。学术图书馆员可以利用研究中确定的机会与 SCORE 建立稳固的关系，并在他们与学生的核心参考和指导工作中利用 SCORE 方法和资源。