The promotion of design classics was established in Denmark in the 1960s, turning Danish Modern into a tradition, and today it is carried out through institutionalized discourses and multiple temporalities, as we show in the cases of the Wishbone Chair and the Vipp brand. There has been much critique of the canonization of design classics, but little research literature on the concept itself, compared to related concepts such as icons or retro. Drawing on theories from design historiography, sociology, material culture studies and the hermeneutic philosophy of history to examine ageing objects, temporal values and non-synchronicity, these cases sketch multiple layers of temporality, offering very different experiences and values depending on how much engagement, knowledge and time the consumer might be able to invest. That classics are mainly praised as timeless objects stands against a promotion loaded with temporal layers of age, memory and history.

中文翻译：

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销售时间：推广丹麦设计经典的多重时间性

设计经典的推广始于1960年代的丹麦，将丹麦现代变成了一种传统，今天通过制度化的话语和多重时间性进行，正如我们在Wishbone Chair和Vipp品牌的案例中所展示的那样。与图标或复古等相关概念相比，设计经典的经典化受到了很多批评，但很少有关于概念本身的研究文献。这些案例利用设计史学、社会学、物质文化研究和历史诠释哲学的理论来检验老化的对象、时间价值和非同步性，勾勒出多层时间性，根据参与程度提供非常不同的体验和价值，消费者可能能够投资的知识和时间。