We investigate the complementarity among different treatments which involved “boosts” (provision of information) and “goals” (ambitious or modest goals) by means of a field experiment conducted in the Principality of Monaco between December 2018 and May 2019. We collected data from 77 households in four groups: ambitious electricity reduction goal combined with information (Treatment 1), modest electricity reduction goal combined with information (Treatment 2), only information (Treatment 3), and a control group (CG). Treatments 1 and 2 increased the chances of reduced electricity consumption. We show that a modest, more realistic electricity saving goal when combined with a “boost” generates better electricity conservation performance (T2). We explore the link between behavioral strategies and the household's concern for the environment in the context of the new ecological paradigm (NEP). Our results show that treatments T1 and T2 are efficient for reducing electricity consumption only in households with high levels of environmental concern; those whose level of concern about the environment is low will not respond to any of the behavioral interventions. We provide some recommendations for the implementation of behavioral tools and “boosts”.

我们通过 2018 年 12 月至 2019 年 5 月在摩纳哥公国进行的实地试验，调查了涉及“提升”（提供信息）和“目标”（雄心勃勃或适度目标）的不同处理之间的互补性。我们收集了来自77户分四组：雄心节电目标结合信息（处理1）、适度节电目标结合信息（处理2）、仅信息（处理3）和控制组（CG）。处理 1 和 2 增加了减少电力消耗的机会。我们表明，适度、更现实的节电目标与“提升”相结合会产生更好的节电性能 (T2)。我们探索行为策略与家庭之间的联系 在新生态范式 (NEP) 背景下对环境的关注。我们的结果表明，处理 T1 和 T2 仅在环境问题严重的家庭中才能有效减少电力消耗；那些对环境的关注程度较低的人不会对任何行为干预做出反应。我们为行为工具和“提升”的实施提供了一些建议。