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Musical Scents: On the Surprising Absence of Scented Musical/Auditory Events, Entertainments, and Experiences
i-Perception ( IF 1.492 ) Pub Date : 2021-09-23 , DOI: 10.1177/20416695211038747
Charles Spence 1
Affiliation  

The matching of scents with music is both one of the most natural (or intuitive) of crossmodal correspondences and, at the same time, one of the least frequently explored combinations of senses in an entertainment and multisensory experiential design context. This narrative review highlights the various occasions over the last century or two when scents and sounds have coincided, and the various motivations behind those who have chosen to bring these senses together: This has included everything from the masking of malodour to the matching of the semantic meaning or arousal potential of the two senses, through to the longstanding and recently-reemerging interest in the crossmodal correspondences (now that they have been distinguished from the superficially similar phenomenon of synaesthesia, with which they were previously often confused). As such, there exist a number of ways in which these two senses can be incorporated into meaningful multisensory experiences that can potentially resonate with the public. Having explored the deliberate combination of scent and music (or sound) in everything from “scent-sory” marketing through to fragrant discos and olfactory storytelling, I end by summarizing some of the opportunities around translating such unusual multisensory experiences from the public to the private sphere. This will likely be via the widespread dissemination of sensory apps that promise to convert (or translate) from one sense (likely scent) to another (e.g., music), as has, for example already started to occur in the world of music selections to match the flavour of specific wines.



中文翻译:

音乐香味:关于香味音乐/听觉活动、娱乐和体验的令人惊讶的缺失

气味与音乐的匹配既是最自然(或直观)的跨模式对应之一,同时也是娱乐和多感官体验设计环境中最不常探索的感官组合之一。这篇叙述性评论强调了过去一两个世纪中气味和声音重合的各种场合,以及那些选择将这些感觉结合在一起的人背后的各种动机:这包括从掩盖恶臭到语义匹配的所有内容。两种感官的意义或唤醒潜力,直到对跨模态对应的长期和最近重新出现的兴趣(现在它们已与表面相似的联觉现象区分开来,它们以前经常被混淆)。像这样,有多种方式可以将这两种感官融入有意义的多感官体验中,从而可能与公众产生共鸣。在从“香味”营销到芬芳的迪斯科舞厅和嗅觉讲故事的各个方面探索了气味和音乐(或声音)的有意结合之后,我最后总结了将这种不寻常的多感官体验从公众转化为私人的一些机会领域。这可能是通过感官应用程序的广泛传播来实现的,这些应用程序承诺将(或翻译)从一种感官(可能是气味)转换(或翻译)到另一种感官(例如音乐),例如已经开始出现在音乐选择领域匹配特定葡萄酒的风味。

更新日期:2021-09-23
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