The Internet of Things (IoT) is a widely hyped concept, with its focus on the connection of smart devices to the Internet rather than on people. IoT for consumers is often called the smart home market, and a large part of that market consists of home security devices. Consumers are often motivated to purchase smart home security devices to prevent burglaries, which they fear may lead to damage to their property or threats to their families. However, they also understand that IoT home security devices may be a threat to the privacy of their personal information. To determine the relative roles of fear and privacy concerns in the decision to purchase IoT home security devices, we conducted a survey of American consumers. We used the Theory of Reasoned Action as the theoretical basis for the study. We found that fear positively affected consumer attitudes toward purchasing smart home security devices, while concerns about privacy negatively affected attitudes. We found that attitudes toward purchase, the opinions of important others, and experience with burglaries all affected intent to purchase. We also found that the relationship between privacy concerns and intent to purchase is completely mediated by attitudes, while fear has both direct and indirect effects on intent.

中文翻译：

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购买物联网家庭安全设备的意图：恐惧与隐私。

物联网 (IoT) 是一个广为宣传的概念，其重点是智能设备与互联网的连接，而不是人。面向消费者的物联网通常被称为智能家居市场，该市场的很大一部分由家庭安全设备组成。消费者通常有动力购买智能家居安全设备以防止盗窃，他们担心这可能会损坏他们的财产或威胁到他们的家人。然而，他们也明白物联网家庭安全设备可能对其个人信息的隐私构成威胁。为了确定恐惧和隐私问题在购买物联网家庭安全设备的决定中的相对作用，我们对美国消费者进行了一项调查。我们使用理性行为理论作为研究的理论基础。我们发现，恐惧对消费者购买智能家居安全设备的态度产生了积极影响，而对隐私的担忧则对态度产生了负面影响。我们发现，对购买的态度、重要他人的意见以及入室盗窃的经历都会影响购买意图。我们还发现，隐私担忧与购买意向之间的关系完全由态度介导，而恐惧对购买意向既有直接影响，也有间接影响。