Several studies have shown that color plays a vital role in the perception of visual information. This study clarified the cognitive differences generated by open caption telop colors in the perception of news value as importance, novelty, and timeliness among the negative, neutral, and positive news contexts. We also explored the news value integration by the color in the news emotional context. In this study, three tones, that is, the bright, deep, and vivid with eight chromatic hues, were selected from the practical color coordinate system, which are tried to be loyal to the news practice. We conducted a repeated measures ANOVA and correlation tests to clarify the open caption telop color effects. Our findings suggest that the open caption telop with deep-tone hues can facilitate the news to be perceived as more important, particularly in the negative context and vice versa. In some ways, this result partially applies to the news timeliness dimension, although its performance is relatively more complicated. The color performance in the perception of news novelty was observed to be the contrary with the other two dimensions. The 3D spaces created reveal that the news value integration by color highly depends on the news emotional context.

中文翻译：

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新闻语境中开放字幕字幕颜色对价值感知的影响：从语气的角度

多项研究表明，颜色在视觉信息的感知中起着至关重要的作用。本研究阐明了开放字幕字幕颜色在负面、中性和正面新闻上下文中将新闻价值感知为重要性、新颖性和及时性所产生的认知差异。我们还通过新闻情感语境中的颜色探索了新闻价值整合。本研究从实用的色彩坐标系中选取明、深、艳、八色三种色调，力求忠于新闻实践。我们进行了重复测量方差分析和相关性测试，以阐明开放字幕字幕颜色效果。我们的研究结果表明，带有深色调的开放字幕字幕可以使新闻被认为更重要，特别是在消极的情况下，反之亦然。在某些方面，这个结果部分适用于新闻及时性维度，尽管它的表现相对更复杂。观察到新闻新颖性感知中的色彩表现与其他两个维度相反。所创建的 3D 空间表明，颜色对新闻价值的整合高度依赖于新闻情感语境。