Local sporting clubs make a major contribution by encouraging sport participation. Whilst digital technologies assist clubs to achieve their objectives, many face challenges with their implementation due to limited resources. This paper extends the Valuable, Rare, Imitability and Organisation (VRIO) framework in resource-based theory to examine the value that clubs gain from websites. Interviews were conducted with clubs with limited resources across two sports in two countries. Clubs that adopted advanced Internet features (implementing online transactions, including e-commerce and/or automated sporting results), despite limited resources, have achieved more value from their websites when compared with clubs without these features.

当地体育俱乐部通过鼓励体育参与做出了重大贡献。虽然数字技术帮助俱乐部实现其目标，但由于资源有限，许多俱乐部在实施过程中面临挑战。本文扩展了基于资源的理论中的有价值、稀有、可模仿性和组织 (VRIO) 框架，以检查俱乐部从网站获​​得的价值。采访是在两个国家的两项运动中与资源有限的俱乐部进行的。与没有这些功能的俱乐部相比，采用先进互联网功能（实施在线交易，包括电子商务和/或自动比赛结果）的俱乐部尽管资源有限，但从其网站上获得了更多价值。