Summary This article explores the intersection of Bauhaus principles, communication design, transnationalism, and postwar global affairs present in Herbert Bayer’s World Geo-Graphic Atlas. The book was produced exclusively for clients of the Chicago-based Container Corporation of America in 1953 as part of the company’s unique patronage of artists and designers. Driven by the design prowess Bayer honed as a Bauhaus instructor, it is exemplary of modernist informational graphics. However, the book is most notable for its encapsulation of postwar plurality. It visualizes geopolitical networks, air communication, comparative economic development, industrial resources, and mounting Soviet pressure, while maintaining the sophisticated design identity the Container Corporation adopted in its branding of products and itself. The World Geo-Graphic Atlas is here used as a case study to explore applications of Bauhaus reframing and design in the context of a postwar, capitalist America.

中文翻译：

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转移地域

总结 本文探讨了 Herbert Bayer 的《世界地理地图集》中的包豪斯原则、传播设计、跨国主义和战后全球事务的交集。这本书是 1953 年专门为总部位于芝加哥的美国集装箱公司的客户制作的，作为该公司对艺术家和设计师的独特赞助的一部分。在拜耳作为包豪斯讲师磨练出来的设计实力的推动下，它是现代主义信息图形的典范。然而，这本书最值得注意的是它对战后多元化的概括。它将地缘政治网络、空中通信、比较经济发展、工业资源和苏联日益增加的压力可视化，同时保持集装箱公司在其产品和自身品牌推广中采用的复杂设计标识。