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Technological knowledge and internationalization: evidence from India
International Marketing Review ( IF 5.774 ) Pub Date : 2021-09-21 , DOI: 10.1108/imr-02-2021-0082
Saurabh Bhattacharya 1 , Arpita Agnihotri 2 , Natalia Yannopoulou 1 , Georgia Sakka 3
Affiliation  

Purpose

The authors combine institutional theory with resource-based theory to explain how emerging market firms (EMFs) manage their technological knowledge capital by venturing into international markets. The authors further explore the contingency effect of international marketing knowledge and competitive intensity in the home country in influencing technological knowledge capital and internationalization relationship.

Design/methodology/approach

The study employs multiple linear regression analysis using a dataset consisting of 326 Bombay Stock Exchange-listed A and B category stocks for a six-year period (2010–2016).

Findings

The study finds that with an increase in technological knowledge capital, the internationalization of Indian firms increases. Furthermore, international marketing knowledge and competitive intensity positively moderate this relationship.

Research limitations/implications

The study finds that with an increase in technological knowledge capital, the internationalization of Indian firms increases. Furthermore, international marketing knowledge and competitive intensity positively moderate this relationship.

Practical implications

The authors’ findings increase international marketing managers' awareness of how internationalization acts as a knowledge management tool for EMFs under the contingency effect of international marketing knowledge and competitive intensity.

Originality/value

The study provides novel insights into the technological knowledge capital management strategy by EMFs through internationalization and the role of international marketing knowledge and competitive intensity in increasing firms' ability to even better manage technological knowledge capital.



中文翻译:

技术知识和国际化:来自印度的证据

目的

作者将制度理论与基于资源的理论相结合,解释了新兴市场公司 (EMF) 如何通过涉足国际市场来管理其技术知识资本。作者进一步探讨了国际营销知识和本国竞争强度在影响技术知识资本和国际化关系方面的权变效应。

设计/方法/方法

该研究采用多元线性回归分析,使用由 326 只孟买证券交易所上市的 A 类和 B 类股票组成的数据集,为期六年(2010-2016 年)。

发现

研究发现,随着技术知识资本的增加,印度公司的国际化程度提高。此外,国际营销知识和竞争强度正向调节这种关系。

研究限制/影响

研究发现,随着技术知识资本的增加,印度公司的国际化程度提高。此外,国际营销知识和竞争强度正向调节这种关系。

实际影响

作者的研究结果提高了国际营销经理对国际化如何在国际营销知识和竞争强度的偶然效应下作为 EMF 的知识管理工具的认识。

原创性/价值

该研究通过国际化以及国际营销知识和竞争强度在提高公司更好地管理技术知识资本的能力方面的作用,为 EMFs 的技术知识资本管理战略提供了新的见解。

更新日期:2021-09-21
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