Sexuality has always been a closely guarded subject in both Christianity and African Traditional Religions (ATRs), and regarded as a sensitive topic unfit for public discussion. In Zimbabwe, there is an emerging trend of sex gospel in Pentecostal Christianity. This has stirred mixed feelings among Christians and ATR adherents. Deploying the religion and social transformation perspective, this netnographic study of Christopher Kapandura of ZAOGA (FIFMI) and Lucia Gunguwo of Eternal Word Ministries’ sermons, explores the eccentric development and argues that sex gospel is inevitable. It is a positive response to social transformation. However, this topical issue grapples with challenges of dissemination methods in the broad public space. The study shows preachers’ creativity and innovation in brand formation in a highly competitive religious market. This is a timely contribution to the meagre scholarship on sex gospel in Pentecostal Christianity, especially its relevance in the context of social change.

在基督教和非洲传统宗教 (ATR) 中，性一直是一个受到严密保护的话题，被视为不适合公开讨论的敏感话题。在津巴布韦，五旬节派基督教中出现了性福音的新兴趋势。这激起了基督徒和 ATR 信徒的复杂情绪。ZAOGA 的 Christopher Kapandura (FIFMI) 的 Christopher Kapandura 和 Eternal Word Ministries 的 Lucia Gunguwo 的布道，运用宗教和社会转型的视角，探讨了古怪的发展，并认为性福音是不可避免的。这是对社会转型的积极回应。然而，这个热点问题在广泛的公共空间中应对传播方法的挑战。该研究显示了在竞争激烈的宗教市场中，传教士在品牌形成方面的创造力和创新。