In this study, we explore how a social movement organization (Sunrise.org) and its autonomous public community advocated for the Green New Deal on social media. An autonomous public community is a group of publics that initially connect with each other through their engagement with a focal organization. Then, they go on to develop ties among themselves that go beyond simply responding to organizations’ messages. Autonomous public communities are ubiquitous on social media. Our research identifies unique patterns of interactions in an autonomous public community and finds that the Tertius Iungens orientation brings the network together. We also find that while the focal organization is not centralized in an autonomous public community, it still significantly affects tie formation and discourse as the networks evolve. Our study reveals a nuanced understanding of networked organization–public engagement where network structure and discourse are co-created by the organizations and the communities that they engage.

在这项研究中，我们探讨了社会运动组织 (Sunrise.org) 及其自治公共社区如何在社交媒体上倡导绿色新政。自治公共社区是一群公众，他们最初通过与一个焦点组织的接触而相互联系。然后，他们继续发展彼此之间的联系，而不仅仅是简单地回应组织的信息。自治公共社区在社交媒体上无处不在。我们的研究确定了自治公共社区中独特的交互模式，并发现 Tertius Iungens 方向将网络整合在一起。我们还发现，虽然焦点组织并不集中在一个自治的公共社区中，但随着网络的发展，它仍然显着影响关系的形成和话语。