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What is your shopping travel style? Heterogeneity in US households’ online shopping and travel
Transportation Research Part A: Policy and Practice ( IF 6.4 ) Pub Date : 2021-09-16 , DOI: 10.1016/j.tra.2021.08.013
Harsh Shah 1 , Andre L. Carrel 1, 2 , Huyen T.K. Le 3
Affiliation  

Although online shopping has been shown to interact with travel behavior in several ways, most studies to date focused on individual-level behavior in non-representative, geographically limited samples, making it difficult to derive clear profiles of shoppers. Using the 2017 US National Household Travel Survey, which included information on online shopping frequency, we estimated a latent class model to identify different shopper types (classes) that exhibited distinct travel and online shopping behavior. We found four classes: time-pressured shoppers, dual-channel shoppers, traditional shoppers, and infrequent shoppers and travelers, that differed in terms of sociodemographic characteristics and stages of life. Our results suggest that this heterogeneity may extend to the effects of online shopping on shopping travel, for instance, with substitution effects being dominant for one class whereas complementarity effects may be dominant for another. These findings can inform the design of tailored policies to mitigate the sustainability impacts of online shopping while also addressing the various classes’ needs. Further research is needed to untangle the complex relationships between online shopping and travel behavior, especially considering this heterogeneity and the modification effect.



中文翻译:

你的购物旅行风格是什么?美国家庭网购和旅游的异质性

虽然网上购物已被证明以多种方式与旅行行为相互作用,但迄今为止的大多数研究都集中在非代表性、地域有限的样本中的个人层面行为,因此很难获得明确的购物者档案。使用 2017 年美国全国家庭旅行调查(其中包括有关在线购物频率的信息),我们估计了一个潜在类别模型,以识别表现出不同旅行和在线购物行为的不同购物者类型(类别)。我们发现了四个类别:时间紧迫的购物者双渠道购物者传统购物者以及不常购物者和旅行者。,这在社会人口特征和生活阶段方面有所不同。我们的研究结果表明,这种异质性可能会扩展到网上购物对购物旅行的影响,例如,替代效应在一个类别中占主导地位,而互补效应可能在另一个类别中占主导地位。这些发现可以为量身定制的政策设计提供信息,以减轻在线购物对可持续性的影响,同时满足不同阶层的需求。需要进一步研究来解开网上购物与旅行行为之间的复杂关系,特别是考虑到这种异质性和修改效应。

更新日期:2021-09-16
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