Although it is projected to have significant employment growth in the electrical construction industry, there are not enough young people to join the workforce. It is indispensable for the future of work in construction to explore emerging technologies and effectively attract the younger generation to the construction industry. This paper explores the innovative use of 360-degree immersive environments powered by virtual electricians to tell success stories of the electrical construction trades on the field (VR-Electricians) and understand how such an immersive storytelling approach can attract young people to join the industry. A pretest-posttest design was used for the VR-Electricians assessment. VR-Electricians was found to significantly enhance several aspects of students’ attitude towards the electrical construction industry. VR-Electricians was also rated as a highly usable and easy-to-use system. The outcomes of this study provide construction researchers and practitioners an understanding of how immersive storytelling can be used as a powerful technology-mediated method for attracting students to their field.

尽管预计电气建筑行业的就业人数将显着增长，但没有足够的年轻人加入劳动力队伍。探索新兴技术并有效吸引年轻一代进入建筑行业对于未来的建筑工作必不可少。本文探讨了创新使用由虚拟电工提供支持的 360 度沉浸式环境来讲述现场电气施工行业 ( VR-Electricians ) 的成功案例，并了解这种沉浸式讲故事的方法如何吸引年轻人加入该行业。VR-Electricians评估使用了前测后测设计。VR-电工发现可以显着提高学生对电气建筑行业的态度的几个方面。VR-Electricians也被评为高度可用且易于使用的系统。这项研究的结果让建筑研究人员和从业人员了解如何将沉浸式讲故事作为一种强大的技术中介方法来吸引学生进入他们的领域。