ABSTRACT

This analysis of three in vitro fertilisation (IVF) memoirs, by Pamela Tsigdinos, Miriam Zoll and Jessica Hepburn asks what can be gleaned through this literary genre about the singular consumer journey around in vitro fertilisation experiences and ‘IVF survivorship’. I endeavour to show how these critical narratives serve to a) promote fertility awareness and education among consumers; b) showcase infertility as a feminist issue; and c) represent crucial sources of reproductive activism in the context of assisted reproductive technology (ART), markets and consumption. Overall, I demonstrate how the IVF memoir, an overlooked genre of ‘life writing’, is one that has much to teach marketing scholars about unpredictable consumption trajectories, consumer self-transformation and embodied health activism.

摘要

Pamela Tsigdinos、Miriam Zoll 和 Jessica Hepburn 对三本体外受精 (IVF) 回忆录的分析提出了通过这种文学体裁可以收集到的关于体外受精体验和“IVF 幸存者”的奇异消费者旅程的信息。我努力展示这些批判性叙述如何服务于 a) 促进消费者的生育意识和教育；b) 将不孕症展示为一个女权主义问题；c) 代表辅助生殖技术 (ART)、市场和消费背景下的生殖行动主义的重要来源。总的来说，我展示了体外受精回忆录，一种被忽视的“生活写作”类型，它是如何向营销学者教授关于不可预测的消费轨迹、消费者自我转变和体现健康行动主义的很多东西。