Electric velomobility (e-velomobility) encompasses human movement using electric-assisted bicycles (pedelecs, or e-bikes), and the associated practices, systems and technologies. It is emerging as an active mode in developed economies. Electric bicycle sharing (EBS) schemes can attain higher per-vehicle use time and provide more equitable access than personal ownership. University campuses are ideal testing beds for such systems as young and lower-income groups are present there. The goal of this study is to understand the segmentation of the market for a hypothetical electric bicycle sharing scheme located in a multi-campus university. A cross-sectional survey was conducted at a multi-campus university in South East Queensland, Australia. Motives, reasons, and intention of students and staff for potential future use of a potential campus-based EBS scheme were revealed. Three distinctive potential user groups with varied modal, socio-demographic, and psychological characteristics emerged in the clustering analysis, namely: “multimodal enthusiasts” (28%), “car-loving pragmatics” (46%), and “car-loving skeptics” (26%). We identify the key market segments and potential adopters' demographics (residential location, country of origin, income, and academic major). Our results indicate that respondents who are more multimodal, especially those cycling often and with shared mobility experiences, are more positive about using e-bike sharing. Largely mono-modal car users tend to be more negative toward the scheme. International students also tend to be more positive. The individual preferences and attitudes toward campus-based shared e-velomobility, as revealed in this paper, provide important insights for planners, policymakers and sharing operators seeking to launch or improve uptake of such schemes.

电动速度（e-velomobility）包括使用电动辅助自行车（pedelecs 或 e-bike）的人类运动，以及相关的实践、系统和技术。它正在发达经济体中成为一种积极的模式。电动自行车共享 (EBS) 计划可以实现更长的单车使用时间，并提供比个人拥有更公平的使用权。大学校园是此类系统的理想试验台，因为那里有年轻和低收入群体。本研究的目的是了解位于多校区大学的假设电动自行车共享计划的市场细分。一项横断面调查是在澳大利亚昆士兰东南部的一所多校区大学进行的。动机、理由、揭示了学生和教职员工未来可能使用基于校园的 EBS 计划的潜在意图。聚类分析中出现了三个具有不同模态、社会人口统计学和心理特征的独特潜在用户群体，即：“多模态爱好者”（28%）、“爱车语用”（46%）和“爱车怀疑论者” ”（26%）。我们确定了关键细分市场和潜在采用者的人口统计数据（居住地、原籍国、收入和学术专业）。我们的结果表明，多模式的受访者，尤其是那些经常骑自行车和共享出行体验的受访者，对使用共享电动自行车更积极。主要是单一模式的汽车用户往往对该计划持更消极的态度。国际学生也往往更积极。