Purpose

Aligning business innovation with the sustainable development goals (SDGs) creates immense opportunities to solve societal challenges along with business growth and productivity. This study aims to understand the evolution of Fortune firms' strategic addressing of SDG on social media as a step towards post-pandemic recovery. Using attribution theory as a theoretical lens, the authors try to investigate how entrepreneurial orientation (EO) and SDG orientation evolve with the crisis and affect the appreciation and advocacy of the SDG-related posts.

Design/methodology/approach

A mixed methodology of machine learning and Social media analytics such as content analysis, sentiment analysis and space–time analysis have been used, followed by multivariate analysis to validate the findings.

Findings

An evolution in CEOs’ strategic focus surrounding SDG dimensions was found, from economic in pre-pandemic phase to social and environment during the pandemic. The SDG disclosure on social media by the Fortune CEOs seems to have an influence on their social media reputation, whereas EO has no impact on social media reputation.

Research limitations/implications

Wise practice of EO in information diffusion by CEOs on social media may lead to a healthy relationship with the stakeholders and better firm performance. The SDG adoption at organisation level contributes towards a sustainable society and helps tackling the challenges faced during the pandemic.

Originality/value

This study analyses the contribution of the Fortune firms to achieve a sustainable society in a pandemic environment by strategic adoption of SDGs and effective use of digital platforms.

中文翻译：

---

CEO的创业导向和SDG导向在大流行之前和期间如何演变

目的

将业务创新与可持续发展目标 (SDG) 相结合，为解决社会挑战以及业务增长和生产力创造了巨大的机会。本研究旨在了解财富公司在社交媒体上对可持续发展目标的战略解决的演变，作为迈向大流行后复苏的一步。作者以归因理论为理论视角，试图研究企业家导向（EO）和可持续发展目标导向如何随着危机演变，并影响对可持续发展目标相关帖子的欣赏和倡导。

设计/方法/方法

已经使用了机器学习和社交媒体分析的混合方法，例如内容分析、情感分析和时空分析，然后进行了多变量分析来验证结果。

发现

从大流行前阶段的经济到大流行期间的社会和环境，CEO 围绕可持续发展目标的战略重点发生了变化。财富 CEO 在社交媒体上披露的 SDG 似乎对其社交媒体声誉有影响，而 EO 对社交媒体声誉没有影响。

研究限制/影响

CEO 在社交媒体上进行信息传播的明智做法可能会导致与利益相关者的健康关系和更好的公司绩效。在组织层面采用可持续发展目标有助于实现可持续社会，并有助于应对大流行期间面临的挑战。

原创性/价值

本研究分析了《财富》公司通过战略采用可持续发展目标和有效利用数字平台，在大流行环境中实现可持续社会的贡献。