TV formats provide an excellent lens to study the transnationalisation of television, but actual format production has rarely been examined. This article discusses three interrelated limitations of current format scholarship: (1) a gap between industrial and textual studies; (2) a selective focus on localisation; and (3) a lack of insight into daily practices of format production. Using the Flemish adaptation of The Great British Bake Off (2010–2016, 2017–present) as a case study and drawing on participant observations, this article analyses transnational power dynamics in the TV industry and the meaning of the format on the micro-level of TV production.

电视格式为研究电视的跨国化提供了极好的视角，但实际格式的制作却鲜有研究。本文讨论了当前形式学术的三个相互关联的局限性：（1）工业研究和文本研究之间的差距；(2) 有选择地关注本地化；(3) 对格式制作的日常实践缺乏洞察力。本文以《The Great British Bake Off》（2010-2016，2017-至今）的佛兰芒语改编为案例研究，并借鉴参与者的观察，从微观层面分析电视行业的跨国权力动态和格式的含义电视制作。