The last decades have seen continuous increases in electronic commerce (e-commerce) and particularly mobile commerce (m-commerce). These sharp increases, especially during the Covid-19 pandemic, have led companies to become aware of the potential of this trade channel. This paper investigates the effects of antecedents on behavioral intention in m-commerce and the role of consumer satisfaction in the buyer decision process. In our investigation, we used the modified technology acceptance model (TAM). The research was conducted through a survey based on a self-administered questionnaire, with the data being analyzed by structural equation modeling and cross-tabulation. Following the investigation, we found that perceived usefulness (PU) and perceived ease of use (PEU) positively influence behavioral intention. Consumer satisfaction also plays a significantly positive role in m-commerce actual use, influencing future behavioral intention. The results also showed that generational and gender differences strongly affect behavioral intention, with younger generations and male respondents being more inclined to use m-commerce.

中文翻译：

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评估在电子商务中使用移动技术的行为意图的前因

在过去的几十年里，电子商务（e-commerce）尤其是移动商务（m-commerce）持续增长。这些急剧增长，尤其是在 Covid-19 大流行期间，促使公司意识到这一贸易渠道的潜力。本文研究了前因对移动商务中行为意向的影响以及消费者满意度在购买者决策过程中的作用。在我们的调查中，我们使用了修改后的技术接受模型 (TAM)。该研究是通过基于自我管理问卷的调查进行的，数据通过结构方程模型和交叉表进行分析。在调查之后，我们发现感知有用性 (PU) 和感知易用性 (PEU) 对行为意图产生积极影响。消费者满意度对移动商务的实际使用也有显着的正向作用，影响未来的行为意向。结果还表明，代际和性别差异强烈影响行为意向，年轻一代和男性受访者更倾向于使用移动商务。