ABSTRACT

One key approach to managing a pandemic is through effective government communication. How countries have utilized communication strategies during this novel Covid-19 pandemic has not yet been well documented in the literature. Using a qualitative document analysis approach, this paper seeks to answer the question; what communication strategies have been used by the government of Ghana to fight against the Covid-19 pandemic? The study identified that the government of Ghana has been using frequent Presidential Addresses, Minister’s Press Briefings, designated Covid-19 Website, and Social and Traditional Media to communicate to its citizens. We argue that these communication strategies used by the government to “Spread Calm, Not Fear” seems to have had a positive effect on the Covid-19 fight in Ghana. Documenting the experiences of Ghana in the literature will greatly contribute to knowledge especially as Ghana has been one of the highlights in the management of the Covid-19 pandemic.

摘要

管理大流行的一种关键方法是通过有效的政府沟通。各国在这种新型 Covid-19 大流行期间如何利用沟通策略尚未在文献中得到充分记录。本文使用定性文件分析方法来回答这个问题；加纳政府使用了哪些沟通策略来对抗 Covid-19 大流行？该研究发现，加纳政府一直在使用频繁的总统讲话、部长新闻发布会、指定的 Covid-19 网站以及社交和传统媒体与其公民进行交流。我们认为，政府用来“传播平静而非恐惧”的这些沟通策略似乎对加纳的 Covid-19 战斗产生了积极影响。