Forests are sources of multiple ecosystem services (ESs) essential for human wellbeing. Forest owners are critical actors to decide which benefits they produce from their forests. To support the uptake of alternative forest management strategies in a way that is beneficial from the perspective of society as whole, new incentive schemes could be implemented in the future. We applied the choice experiment method to investigate Finnish forest owners' potential participation in an incentive scheme in which they were asked to practice a ‘Timber Oriented’ or a ‘Nature Oriented’ management strategy according to the terms of a hypothetical contract. We found that the majority forest owners are willing to participate in the considered contract-based payment scheme, especially those supporting biodiversity and non-market ESs. Non-profitability attributes including biodiversity, carbon stock, and probability of climate change induced damage were highly valued. Forest owners prefer the management contract with the Nature Oriented strategy. Forest owners' preferences for the contract-based management and associated effects are heterogenous.

森林是人类福祉必不可少的多种生态系统服务 (ES) 的来源。森林所有者是决定他们从森林中产生哪些利益的关键参与者。为了支持采用从整个社会的角度来看有益的替代森林管理战略，未来可能会实施新的激励计划。我们应用选择实验方法来调查芬兰森林所有者对激励计划的潜在参与，在该计划中，他们被要求根据假设合同的条款实施“以木材为导向”或“以自然为导向”的管理策略。我们发现大多数森林所有者愿意参与所考虑的基于合同的支付计划，尤其是那些支持生物多样性和非市场 ESs 的计划。包括生物多样性、碳储量和气候变化引起的损害的可能性在内的非营利属性受到高度重视。森林所有者更喜欢采用自然导向战略的管理合同。森林所有者对基于合同的管理和相关影响的偏好是异质的。