Purpose

As social distancing procedures can be facilitated by various hotel technologies, the purpose of this paper is to investigate the extent to which consumers develop perceptions of value regarding the use of certain hotel technologies for social distancing in hotels.

Design/methodology/approach

Drawing from the social exchange theory, this study conceptualized the benefits of using technologies for social distancing, health risks, social rewards and privacy concerns as antecedents of value of using technologies for social distancing in hotels. The structural model was validated by using data from more than 1,000 nationwide US consumers.

Findings

Benefits and consumers’ privacy concerns of using technologies for social distancing in hotels were the strongest predictors of value. Social rewards also had a significant but relatively lower effect on value. Health risks was found to have no influence on value.

Originality/value

The study is the first to examine the role of technologies in mitigating the effects of coronavirus. Thus, it extends the information technology and hospitality literature by examining the role of these technologies in safeguarding individual and public health.

中文翻译：

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在酒店中使用社交距离技术：社交交流的视角

目的

由于各种酒店技术可以促进社交疏远程序，因此本文的目的是调查消费者对使用某些酒店技术在酒店进行社交疏远的价值认知的程度。

设计/方法/方法

本研究借鉴社会交换理论，将使用技术进行社交疏远、健康风险、社会奖励和隐私问题的好处概念化为在酒店中使用技术进行社交疏远的价值的先决条件。该结构模型通过使用来自 1,000 多名美国全国消费者的数据进行了验证。

发现

在酒店中使用技术进行社交疏远的好处和消费者对隐私的担忧是最有力的价值预测因素。社会奖励对价值也有显着但相对较低的影响。发现健康风险对价值没有影响。

原创性/价值

该研究是第一个检查技术在减轻冠状病毒影响方面的作用的研究。因此，它通过检查这些技术在保护个人和公共健康方面的作用来扩展信息技术和酒店文献。