Purpose

The research purpose is to conceptualize competitive productivity (CP) in the peer-to-peer (P2P) accommodation businesses. This study aims to conceptualize the four driving forces of P2P hosts’ CP and to empirically capture guest-based equity that supports such conceptual hosts’ CP model.

Design/methodology/approach

The goal of this paper is to apply Bauman’s Firm competitive productivity (FCP) model to the P2P accommodation business to conceptualize the CP of micro-entrepreneurial hosts. Four areas of the FCP model were reviewed to find how each of them contributes to the P2P hosts’ CP maximization.

Findings

Host talent, host resource management, value and host branding were conceptualized as key drivers of P2P hosts’ CP. The study also filled a gap in current literature by empirically analyzing online reviews to successfully capture key guest-based equity as satisfiers contributing to host talent, resource and branding.

Practical implications

Based on the hosts’ CP model, customer-generated resources play a significant role in the managerial implications, so that guest reviews with needs and wants and ratings can be empirically used to strengthen hosts’ CP under specific market circumstances.

Originality/value

This study is the first attempt to conceptualize a P2P host as a micro-entrepreneurial firm in the sharing economy platform for CP. This study looked at how the unique characteristics of the P2P accommodation industry and guest-based equity affect the P2P hosts’ CP.

中文翻译：

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实现点对点住宿主机的竞争生产力 (CP) 的最大化

目的

研究目的是将点对点 (P2P) 住宿业务中的竞争生产力 (CP) 概念化。本研究旨在概念化 P2P 主机 CP 的四个驱动力，并根据经验捕捉支持此类概念主机 CP 模型的基于客人的公平性。

设计/方法/方法

本文的目标是将 Bauman 的公司竞争生产力 (FCP) 模型应用于 P2P 住宿业务，以概念化微型创业主机的 CP。审查了 FCP 模型的四个领域，以找出它们中的每一个如何对 P2P 主机的 CP 最大化做出贡献。

发现

主机人才、主机资源管理、价值和主机品牌被概念化为 P2P 主机 CP 的关键驱动因素。该研究还通过对在线评论的实证分析填补了当前文献中的空白，以成功捕获关键的以客人为基础的资产作为对主持人人才、资源和品牌做出贡献的满意度。

实际影响

基于房东的CP模型，客户生成的资源在管理含义中发挥着重要作用，因此可以在特定的市场环境下经验性地使用带有需求和愿望和评级的客人评论来加强房东的CP。

原创性/价值

本研究首次尝试将 P2P 主机概念化为 CP 共享经济平台中的微型创业公司。本研究着眼于 P2P 住宿行业的独特特征和以客人为基础的公平如何影响 P2P 主机的 CP。