Purpose

Environmentally-friendly certifications have increased over the past decade within food supply chains. Although a large body of literature has explored the drivers leading firms to adopt such certifications, it has not closely examined the strategic motivations associated with their adoption. This paper aims to investigate an environmentally-friendly certification, VIVA, examining its role as an alternative form of supply chain governance. The aim is to investigate the drivers affecting the adoption of VIVA and to assess managerial perceptions related to transaction-related characteristics and the firm’s internal resources and capabilities.

Design/methodology/approach

This study draws upon both an extended transaction cost economics perspective, which is based on transaction risks and the resource-based view, which examines a firm’s internal resources. A survey was conducted via a structured questionnaire sent to all of the wine producers in charge of the decision regarding whether to adopt VIVA certification. A Hierarchal Bayesian Model was applied to analyse questionnaire responses. Such a model allows us to specify the probabilistic relationship between questions and latent constructs and to carry over uncertainty across modelling levels.

Findings

The adoption of this environmentally-friendly certification is envisioned as a tool to curb internal risks, and thus to manage behavioural uncertainty within the supply chain. A high level of exposure to exogenous transaction risks discourages firms from adopting VIVA certification. The certification system is not perceived as a promoter of operational capabilities. Managers are more likely to implement the certification when they expect that its adoption will leverage their potential knowledge of the supply chain or prompt new and better collaborations with the suppliers. Therefore, the certification can become a resource that interacts with the capabilities of the firm, expressing complementarities that stimulate the formation of dynamic capabilities.

Research limitations/implications

The identification of drivers from the two theoretical perspectives offers insights into the attributes that are perceived as important by managers and which, therefore, could be leveraged to foster the adoption of the environmental certification. The external validity of the study could be improved by extending the sample to other certifications and supply chains.

Originality/value

The study offers a different perspective on environmental certification. It demonstrates that considering the certification as an alternative form of supply chain governance opens up a set of efficiency and strategic considerations that could be addressed to promote the effectiveness of an environmental strategy within a supply chain

中文翻译：

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采用环保认证：意大利葡萄酒供应链中的交易成本和能力视角

目的

在过去十年中，食品供应链中的环保认证有所增加。尽管大量文献探讨了促使公司采用此类认证的驱动因素，但并未仔细研究与采用此类认证相关的战略动机。本文旨在调查环保认证 VIVA，考察其作为供应链治理替代形式的作用。目的是调查影响采用 VIVA 的驱动因素，并评估与交易相关特征和公司内部资源和能力相关的管理认知。

设计/方法/方法

本研究借鉴了基于交易风险的扩展交易成本经济学观点和考察公司内部资源的基于资源的观点。通过向所有负责决定是否采用 VIVA 认证的葡萄酒生产商发送结构化问卷进行调查。应用分层贝叶斯模型来分析问卷答复。这样的模型允许我们指定问题和潜在结构之间的概率关系，并在建模级别上传递不确定性。

发现

采用这种环保认证被设想为一种遏制内部风险的工具，从而管理供应链中的行为不确定性。高水平的外生交易风险会阻碍公司采用 VIVA 认证。认证系统不被视为运营能力的推动者。当管理人员期望认证的采用将利用他们对供应链的潜在知识或促进与供应商的新的和更好的合作时，他们更有可能实施认证。因此，认证可以成为与企业能力相互作用的资源，表现出促进动态能力形成的互补性。

研究限制/影响

从两个理论角度对驱动因素的识别提供了对管理者认为重要的属性的见解，因此可以利用这些属性来促进环境认证的采用。通过将样本扩展到其他认证和供应链，可以提高研究的外部有效性。

原创性/价值

该研究为环境认证提供了不同的视角。它表明，将认证视为供应链治理的一种替代形式，开启了一系列效率和战略考虑，可以解决这些问题，以促进供应链内环境战略的有效性