We examine the behavior of family firms during the COVID-19 pandemic through the lens of Miller and Le Breton-Miller’s (2005) “4C model” of continuity, community, connection, and command. We show how some family firms embracing temporally and socially extended priorities have excelled along these Cs and conducted themselves as exemplary citizens during the COVID crisis. By contrast some family firms with more restricted priorities have behaved in ethically disreputable ways. We discuss the contingencies that affect these forms of behavior and suggest why family firms may be subject to both positive and negative ethical extremes.

我们通过 Miller 和 Le Breton-Miller (2005) 的连续性、社区、联系和指挥​​的“4C 模型”的视角来研究家族企业在 COVID-19 大流行期间的行为。我们展示了一些拥抱时间和社会扩展优先事项的家族企业如何在这些 C 方面表现出色，并在 COVID 危机期间将自己作为模范公民。相比之下，一些优先事项受到更多限制的家族企业的行为在道德上是不光彩的。我们讨论了影响这些行为形式的突发事件，并提出了为什么家族企业可能会受到正面和负面的道德极端影响。