Given the environmental challenges facing organizations, there is an increasing interest in how to stimulate the green behavior of employees. This study focuses on how leaders foster green advocacy, a specific category of green behavior that refers to influencing others to demonstrate green behavior by sharing environmental knowledge and discussing environmental issues. Our study, using a sample of 363 employees of a Belgian grocery retail company, provides valuable insights on the complex role of leaders in stimulating green advocacy. The results reveal that environmentally-specific transformational leadership is positively related to employees' green advocacy. Our results further provide insights into the underlying mechanisms explaining this relationship, as we find that environmentally-specific transformational leadership is indirectly related to employees' green advocacy through environmental CSR and organizational environmental support. Finally, leadership integrity is found to positively moderate the direct as well as the indirect relationship between environmentally-specific transformational leadership and green advocacy.

中文翻译：

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将特定环境的变革型领导与员工的绿色倡导联系起来：领导诚信的影响

鉴于组织面临的环境挑战，人们对如何激发员工的绿色行为越来越感兴趣。本研究侧重于领导者如何促进绿色倡导，这是一种特定类别的绿色行为，是指通过分享环境知识和讨论环境问题来影响他人展示绿色行为。我们的研究以比利时一家杂货零售公司的 363 名员工为样本，就领导者在促进绿色倡导方面的复杂作用提供了宝贵的见解。结果表明，特定环境的变革型领导与员工的绿色倡导正相关。我们的结果进一步提供了对解释这种关系的潜在机制的见解，我们发现，特定环境的变革型领导通过环境企业社会责任和组织环境支持与员工的绿色倡导间接相关。最后，发现领导诚信正向调节特定环境的变革型领导与绿色倡导之间的直接和间接关系。