ABSTRACT

Purpose

The paper focuses on exploring the influence of structural and functional characteristics of demonstrations on their effectiveness.

Design/Methodology

In the framework of AgriDemo-F2F project, we analysed the responses to 345 post-demonstration questionnaires filled out by the attendees of 31 demo events held in 12 EU countries. Factor analysis was employed and on a subsequent step a linear regression to predict general effectiveness.

Findings

Results indicate that the very first steps in the organisation of on-farm demonstration are of critical importance for the successful delivery of their objectives, particularly decisions relating to relevance to farmers’ needs and the structure of the event. Moreover, the paper offers first evidence that when/if on-farm demonstrations are appropriately structured and delivered they can meet their objectives regardless of the status and strength of the corresponding AKIS.

Practical implications

Demonstration organisers should take special care with regard to the relevance of the topic and the group (demonstrator and attendees) as well as of the structure of the event.

Theoretical implications

The various elements influencing the success of on-farm demonstrations are examined together and ranked.

Originality/Value

The study generates important (theoretical and practical) insights concerning the success of a widely used technique of advisory/extension services, that is on-farm demonstrations, based on a large data-set from demonstration events through out Europe.

中文翻译：

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揭示有效农场示范的相关因素：参与者和结构设置的相关性的关键作用

摘要

目的

本文重点探讨示范的结构和功能特征对其有效性的影响。

设计/方法论

在 AgriDemo-F2F 项目的框架内，我们分析了在 12 个欧盟国家举办的 31 场演示活动的参与者填写的 345 份演示后问卷的回复。采用因子分析，并在随后的步骤中进行线性回归以预测总体有效性。

发现

结果表明，组织农场示范的第一步对于成功实现其目标至关重要，尤其是与农民需求和活动结构相关的决策。此外，该论文提供了第一个证据，表明当/如果农场示范得到适当的组织和实施，无论相应 AKIS 的状态和强度如何，它们都可以实现其目标。

实际影响

演示组织者应特别注意主题和团体（演示者和参加者）以及活动结构的相关性。

理论意义

影响农场示范成功的各种因素被一起检查并排序。

原创性/价值

该研究基于来自整个欧洲的示范事件的大型数据集，产生了关于广泛使用的咨询/推广服务技术（即农场示范）成功的重要（理论和实践）见解。