Purpose

Social media have become famous platform to search and share the COVID-19-related information. The objective of this research is to bridge the gap by proposing the effects of network cluster and transmitter activity on information sharing process.

Design/methodology/approach

Data were collected by using Facebook application, which was available for 14 days (May 1–14) in 2020. These data were analyzed to determine the influence of the network cluster and transmitter activity.

Findings

The results showed that network cluster is positively related to transmitter activity on social media. In addition, transmitter activity partially mediated the effect of network cluster on the extent of information liked and shared. That is, transmitter activity can affect COVID-19-related information sharing on Facebook, and the activity effect is plausible and should become stronger as social network become denser.

Originality/value

This study has contributed to the knowledge of health information sharing in social media and has generated new opportunities for research into the role of network cluster. As social media is firmly entrenched in society, researches that improve the experience or quality for users is potentially impactful.

中文翻译：

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早期 COVID-19 爆发期间公共卫生信息共享对社交媒体的影响

目的

社交媒体已成为搜索和分享 COVID-19 相关信息的著名平台。本研究的目的是通过提出网络集群和发射机活动对信息共享过程的影响来弥合差距。

设计/方法/方法

使用 Facebook 应用程序收集数据，该应用程序在 2020 年可使用 14 天（5 月 1 日至 14 日）。分析这些数据以确定网络集群和发射器活动的影响。

发现

结果表明，网络集群与社交媒体上的发送者活动呈正相关。此外，发送者活动部分地调节了网络集群对信息喜欢和共享程度的影响。也就是说，发射器活动可以影响 Facebook 上与 COVID-19 相关的信息共享，并且活动效应是合理的，并且随着社交网络变得更加密集，应该会变得更强。

原创性/价值

这项研究有助于了解社交媒体中的健康信息共享，并为研究网络集群的作用创造了新的机会。随着社交媒体在社会中根深蒂固，改善用户体验或质量的研究具有潜在的影响力。